Tag Archives: typography book

Why teach young children about fonts?

Introducing your children to the fantastical world of fonts will give them a head start towards a future career in the creative industries.

My 11-year-old nephew Eddie was excited to see me last Christmas because he wanted to talk about fonts. Hed started to learn about the topic at school and had lots of brilliant questions like “why are there so many?” The two of us have been hatching plans to create a book together and Ive also been asking lots of other children what they think. My initial proposal had been rejected by a number of mainstream children’s publishers—the main feedback is that “children aren’t interested in fonts”. I disagree with this because the children Ive spoken to are very interested in the topic. In response, Im publishing these books as part of the new Type Tasting Books venture. This is how I published my first book The Type Taster, which is now published by Penguin/Random House as the bestselling Why Fonts Matter.

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Why Fonts Matter in the US

Layout 1 (Page 9 - 10)

Why Fonts Matter US publication Why Fonts Matter US Why Fonts Matter US

Click on the images above to take a quick tour of the book, which will officially be launched in the US on June 1st.

You can buy it online in the UK here, and in the US here. It’s also in plenty of bookshops, museum and gallery shops, please send a photo if you spot it somewhere, and support your local bookshop.

 

 

Learn about typography: The Type Taster student discount offer

student pack of games

Are you a UK design student? Prepare yourself for the new year with a discounted copy of The Type Taster and free postage (save £5). This is a book about typography from the point of view of the type consumer and takes you through the associations and science behind fonts influence you as a reader.

Buy it quickly! This edition is only available until 25th October.*
Student copies of the book will also include a selection of typography games (shown above).

subconscious

You have really opened my eyes to such a brilliant subject. It’s already making me view design work from such a different view point and I have now become excited by the possibilities typefaces present while experimenting with them.” Design student Jessica Dutton

“This alongside the typography bible (Robert Bringhurst’s elements of typographic style) should become a staple in everyone’s collection.” James (Via Creative Review blog)

“This is no boring instructional tome on the correct use of ligatures, rather it takes a look at the emotional lives of fonts, and examines how their distinct personalities create (often subconscious) emotional responses.” Grafik

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