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Why Fonts Matter in the US

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Why Fonts Matter US publication Why Fonts Matter US Why Fonts Matter US

Click on the images above to take a quick tour of the book, which will officially be launched in the US on June 1st.

You can buy it online in the UK here, and in the US here. It’s also in plenty of bookshops, museum and gallery shops, please send a photo if you spot it somewhere, and support your local bookshop.

 

 

“Fun” “Brilliant” “Inspiring” “Eye-candy” “Enlightening”

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“Fun” “Brilliant” “Inspiring” “Eye-candy” “Enlightening” Amazon reviews

“A fascinating insight into how type can influence our feelings, our senses, and even our taste” Professor Charles Spence, University of Oxford

Bookseller 10 titles not to miss

Why Fonts Matter by Sarah Hyndman is out now, published by Virgin Books (Penguin/Random House).

Self-publishing success

book readers

The Type Taster: How Fonts Influence You by Sarah Hyndman has become a self-publishing success story. It was published in February 2015 to great reviews and has now been picked up by Penguin/Random House who will publish the next edition early in 2016. This is a book about why fonts matter written for type consumers—all of us—which brings the appreciation of fonts to a wider audience.

The self-published edition has exclusive features and is now only available for a limited time. It includes a pair of ‘font goggles’ (3D glasses), which you can use to reveal the ‘secret’ messages communicated by fonts.

This limited edition comes in five cover options: each features a different font and you can read your personality analysis based on your cover choice. With only 400 of each cover the two most popular are selling out fast.

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