Tag Archives: the type taster book

Self-publishing success

book readers

The Type Taster: How Fonts Influence You by Sarah Hyndman has become a self-publishing success story. It was published in February 2015 to great reviews and has now been picked up by Penguin/Random House who will publish the next edition early in 2016. This is a book about why fonts matter written for type consumers—all of us—which brings the appreciation of fonts to a wider audience.

The self-published edition has exclusive features and is now only available for a limited time. It includes a pair of ‘font goggles’ (3D glasses), which you can use to reveal the ‘secret’ messages communicated by fonts.

This limited edition comes in five cover options: each features a different font and you can read your personality analysis based on your cover choice. With only 400 of each cover the two most popular are selling out fast.

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Book reviews and comments

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The Type Taster: How Fonts Influence You by Sarah Hyndman

“This is no boring instructional tome on the correct use of ligatures, rather it takes a look at the emotional lives of fonts, and examines how their distinct personalities create (often subconscious) emotional responses.” Grafik

“This alongside the typography bible (Robert Bringhurst’s Elements of Typographic Style) should become a staple in everyones collection.” James (via Creative Review blog)

“Packs a lot of information without being pedantic” Suroor Alikhan

“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.

“I never thought a book on Typography would make me laugh so much.” Caryl Jones, Communications consultant.

“Brilliant! Full of delights on each page. I love how you have engaged the reader throughout.” Nicole Phillips, Typograph.her

“The first thing we did–of course!–was to look at what each font said about us. They were pretty close. How did you do that?” Suroor Alikhan

“A great read, fun and informative!” Anja Wohlstrom, ICON Magazine

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Two days to book launch

“I never thought a book on Typography would make me laugh so much” Caryl Jones

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“This is a fun romp through the world of typography—its evolution and application in today’s visual world that will make you think and make you laugh. This hugely enjoyable book is engaging, insightful and entertaining. Highly recommended” Caryl Jones, Communications consultant.

“This book is great! It’s an easy read which will go down a treat with designers and enthusiasts” Geraldine Marshall, Type Talk coordinator & member of the typographic hub, BCU.

“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.

“Fantastic. Very clever” Sarah’s Mum

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‘The Type Taster: How Fonts Influence You’ by Sarah Hyndman is not available in the shops, click here to buy a copy.

Talking ‘fonts’ on BBC Three Counties Radio

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I was recently invited to the BBC studios for a short chat with Nick Coffer about ‘fonts’ and he gave the book a good plug. I’m on at 1:37 after Elvis and it lasts for around 11 minutes.