In celebration of the official launch of Why Fonts Matter in the US today: Eye’s panel checked out the taste of Helvetica, Impact and Comic Sans (as cooked up by Sarah Hyndman). “Perfect. Helvetica is too serious to be sweet.” “Tastes more like Akzidenz Grotesk”, “Comic Sans deserves better”
Type on the tongue
I recently gave a talk to the Visual Communication (VisCom) students at the Arts University Bournemouth. After the talk I was delighted to accept the invitation to be one of the judges of their third annual Type & Cake bake off.
I was recently invited to the BBC studios for a short chat with Nick Coffer about ‘fonts’ and he gave the book a good plug. I’m on at 1:37 after Elvis and it lasts for around 11 minutes.
Great time had at the Mindshare Huddle today leading a workshop on sensory type with Monotype. The smell, taste and personality of typefaces were explored and debated.
Please get in touch with firstname.lastname@example.org if you are interested in a Type Tasting workshop.
One of the things I’ll be talking about in the Type Tasting talk at the London Design Festival is what typefaces taste like. I’ve created three new surveys as the background to one of the demonstrations I have in store, and I’d really like your input. These are quick surveys, click on the images below to take part.
To celebrate their 5,000th Twitter follower, Monotype commissioned Type Tasting’s Sarah to create an edible version of their newest typeface release, Burlingame.
Burlingame was developed by Carl Crossgrove following pioneering investigations by Monotype into the legibility of vehicle displays. The research revealed a set of optimum criteria for dashboard display fonts: large counters and x-heights, simple shapes and a loose spacing of characters. It was found that a humanist sans serif typeface with these characteristics reduced male drivers’ glance time significantly.
Baskerville Earl Grey tea biscuits recipe
Using food to describe the experience of typography
Baskerville is a transitional serif typeface that sits between the old style serif typefaces of William Caslon and the modern serifs created by Giambattista Bodoni & Firmin Didot. English printer and type designer John Baskerville developed a typeface with more defined angles and greater stroke contrast. This was a refined face with improved legibility which also took advantage of the improvements in technology happening in the 1750s. Baskerville is a recognisably English typeface that has stood the test of time as a legible, everyday text face.
My interpretation of Baskerville are Earl Grey tea biscuits for an authentic eighteenth century flavour. At this time improved technology and transport allowed foods to be enjoyed throughout the country. Tea had become the national drink and the tea leaves would be dried, rolled and used again. I had initially thought that Baskerville should be savoury, since it’s an everyday ‘jobbing’ typeface, but sweet biscuits tasted better.