It’s the final weekend to purchase a copy of the first edition of The Type Taster: Why Fonts Influence You Books purchased this weekend will all be signed and have free UK postage This first, limited edition of the book is only available until the end of Sunday 25th October 2015.
From 28th January 2016 The Type Taster will be published as Why Fonts Matter under the Virgin Books imprint of Penguin Random House.
Are you a UK design student? Prepare yourself for the new year with a discounted copy of The Type Taster and free postage (save £5). This is a book about typography from the point of view of the type consumer and takes you through the associations and science behind fonts influence you as a reader.
Buy it quickly! This edition is only available until 25th October.* Student copies of the book will also include a selection of typography games (shown above).
“You have really opened my eyes to such a brilliant subject. It’s already making me view design work from such a different view point and I have now become excited by the possibilities typefaces present while experimenting with them.” Design student Jessica Dutton
“This alongside the typography bible (Robert Bringhurst’s elements of typographic style) should become a staple in everyone’s collection.” James (Via Creative Review blog)
“This is no boring instructional tome on the correct use of ligatures, rather it takes a look at the emotional lives of fonts, and examines how their distinct personalities create (often subconscious) emotional responses.” Grafik
The Type Taster: How Fonts Influence You by Sarah Hyndman has become a self-publishing success story. It was published in February 2015 to great reviews and has now been picked up by Penguin/Random House who will publish the next edition early in 2016. This is a book about why fonts matter written for type consumers—all of us—which brings the appreciation of fonts to a wider audience.
The self-published edition has exclusive features and is now only available for a limited time. It includes a pair of ‘font goggles’ (3D glasses), which you can use to reveal the ‘secret’ messages communicated by fonts.
This limited edition comes in five cover options: each features a different font and you can read your personality analysis based on your cover choice. With only 400 of each cover the two most popular are selling out fast.
The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a ‘Taster’ in the studio where I will invite you to play some classic Type Tasting games.
Ticket update: Saturday is SOLD OUT, there is still availability for Sunday.
The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a Type Safari and letter hunt through N16, or come along for a Type Tasting ‘Taster’ in the studio. Continue reading →
“I never thought a book on Typography would make me laugh so much”Caryl Jones
“This is a fun romp through the world of typography—its evolution and application in today’s visual world that will make you think and make you laugh. This hugely enjoyable book is engaging, insightful and entertaining. Highly recommended”Caryl Jones, Communications consultant.
“This book is great! It’s an easy read which will go down a treat with designers and enthusiasts”Geraldine Marshall, Type Talk coordinator & member of the typographic hub, BCU.
“I really enjoyed that and learned a lot”Vinita Nawathe, Public policy analyst.