It’s the final weekend to purchase a copy of the first edition of The Type Taster: Why Fonts Influence You
Books purchased this weekend will all be signed and have free UK postage
This first, limited edition of the book is only available until the end of Sunday 25th October 2015.
From 28th January 2016 The Type Taster will be published as Why Fonts Matter under the Virgin Books imprint of Penguin Random House.
Click here to pre-order Why Fonts Matter
Are you a UK design student? Prepare yourself for the new year with a discounted copy of The Type Taster and free postage (save £5). This is a book about typography from the point of view of the type consumer and takes you through the associations and science behind fonts influence you as a reader.
Buy it quickly! This edition is only available until 25th October.*
Student copies of the book will also include a selection of typography games (shown above).
“You have really opened my eyes to such a brilliant subject. It’s already making me view design work from such a different view point and I have now become excited by the possibilities typefaces present while experimenting with them.” Design student Jessica Dutton
“This alongside the typography bible (Robert Bringhurst’s elements of typographic style) should become a staple in everyone’s collection.” James (Via Creative Review blog)
“This is no boring instructional tome on the correct use of ligatures, rather it takes a look at the emotional lives of fonts, and examines how their distinct personalities create (often subconscious) emotional responses.” Grafik
The Type Taster: How Fonts Influence You by Sarah Hyndman has become a self-publishing success story. It was published in February 2015 to great reviews and has now been picked up by Penguin/Random House who will publish the next edition early in 2016. This is a book about why fonts matter written for type consumers—all of us—which brings the appreciation of fonts to a wider audience.
The self-published edition has exclusive features and is now only available for a limited time. It includes a pair of ‘font goggles’ (3D glasses), which you can use to reveal the ‘secret’ messages communicated by fonts.
This limited edition comes in five cover options: each features a different font and you can read your personality analysis based on your cover choice. With only 400 of each cover the two most popular are selling out fast.
The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a ‘Taster’ in the studio where I will invite you to play some classic Type Tasting games.
Type Tasting ‘Taster’
Have you ever wondered what a font might smell like? Which font would you pair with each type of chocolate? What does your choice of font says about your personality?
Join one of the UK’s most innovative type experts Sarah Hyndman of experiential type studio Type Tasting to explore a series of multi-sensory games with type, have your say in the font personality census, find out which typefaces you would date, ditch or be ‘just good friends’ with and at the end you’ll receive a Font Fortune goody bag.
“Walking into the Type Tasting studio was like walking into a mad scientist’s lab” Robert Boick
“As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell.” Jake Wallis Simons, CNN (click to read)
“You’ll never look at fonts in the same way again.” Hannah Stewart
Congratulations to Ianthe for winning the raffle. A signed copy of The Type Taster: How Fonts Influence You by Sarah Hyndman is on its way in the post to you.
Buy a copy / Read the reviews / Press coverage