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The Type Taster: How Fonts Influence You by Sarah Hyndman

“This is no boring instructional tome on the correct use of ligatures, rather it takes a look at the emotional lives of fonts, and examines how their distinct personalities create (often subconscious) emotional responses.” Grafik

“This alongside the typography bible (Robert Bringhurst’s Elements of Typographic Style) should become a staple in everyones collection.” James (via Creative Review blog)

“Packs a lot of information without being pedantic” Suroor Alikhan

“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.

“I never thought a book on Typography would make me laugh so much.” Caryl Jones, Communications consultant.

“Brilliant! Full of delights on each page. I love how you have engaged the reader throughout.” Nicole Phillips, Typograph.her

“The first thing we did–of course!–was to look at what each font said about us. They were pretty close. How did you do that?” Suroor Alikhan

“A great read, fun and informative!” Anja Wohlstrom, ICON Magazine

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“I never thought a book on Typography would make me laugh so much” Caryl Jones

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“This is a fun romp through the world of typography—its evolution and application in today’s visual world that will make you think and make you laugh. This hugely enjoyable book is engaging, insightful and entertaining. Highly recommended” Caryl Jones, Communications consultant.

“This book is great! It’s an easy read which will go down a treat with designers and enthusiasts” Geraldine Marshall, Type Talk coordinator & member of the typographic hub, BCU.

“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.

“Fantastic. Very cleverSarah’s Mum

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‘The Type Taster: How Fonts Influence You’ by Sarah Hyndman is not available in the shops, click here to buy a copy.