Archive

Tag Archives: London =

Are you a university or college arranging cultural and educational trips to London? This is a brand new workshop created for visiting overseas students from international universities and colleges. This session tells the evocative story of typography through London street signs.

Roll up your sleeves for sketching and typographic life drawing. Get hands-on exploring letterforms using different mark making mediums as you discover the wondrous and eclectic world of London letterforms.

This is an immersive and multisensory journey through time, type and semiotics from past history to future trends all served up with sound and activities.

Author Sarah Hyndman is your tour guide for this hands-on and interactive journey. She will show you how the street signs of London reveal amazing layers of history — from the pictograms and heraldic motifs of the Middle Ages, through to current day trends in typography.

Learn how to take a closer look at the city streets to discover how new and preserved signs narrate three centuries of letterforms. Understand what these tell you about the social and cultural development of an area and spot ‘secret’ clues that are hidden in their shapes.

See how the arrival of printing in the 1400s and the Industrial Revolution in the 1800s transformed the urban landscape, and introduced a chorus of typographic voices ranging from wayfinding to advertising.

Discover how the street signs in one area tell you of royal visits to the local pub, hide a traditional London pie and eel shop from the 1800s, and preserve as part of a building the name of a factory that sold artist’s paints to both Constable and Turner. See how signs reflect the mood of the zeitgeist as Art Deco letterforms from cinemas of a century ago sit alongside the vernacular D.I.Y. signage of the market stalls. Understand how the lettering over the shops and restaurants reflects the different communities who have made the area home over the years.

Ultimately you will learn how the signage in the urban environment documents an area’s unique visual DNA, and how this brings the history of typography to life as it takes it out of the textbook and shows that it is a part of your everyday life.

No drawing skills are necessary. This session is suitable both for complete beginners and those with previous experience.

Options
• 1-hour talk
• Half or full-day workshop

“Your workshop really opened my mind and impacted me in a powerful way. I’ve even secured an internship designing typefaces” Leah, Portland State University, USA

“Why isn’t typography always taught this way?” Ruchi, Ecole Intuit Lab, India

“We had an amazing time at the workshop, even the non design majors! It was honestly one of the highlights of my trip” Victoria, Stevenson University, USA

Learning outcomes
• Enjoy an expressive and fun mark-making session away from the computer.
• Explore letterforms by hand to gain greater understanding of different type styles.
• Learn about type styles in context of history, popular culture and social trends, and the associations they have absorbed.
• Understand how letterforms have been shaped by developments in technology.
• Create your own hand-drawn type sketches for your future reference.

Suitable for
• All communications teams
• Graphic designers
• Students
• The curious: no prior knowledge of (or interest in) fonts is necessary

Workshop clients include Birmingham City University, California Polytechnic, Ecole Intuit Lab Mumbai, Portland State University, RMIT Melbourne, Shillington, Stevenson University Maryland, University of Bedfordshire, VIA University College Denmark, Wolverhampton University.

Links

The wondrous world of London letterforms

All Workshops and teaching

Get in touch with Sarah for availability and prices

I would like to invite you to join me on Sunday 2nd July for a drink and to look through development sketches and final drawings created for my recent book ‘How to Draw Type and Influence People’. This is also an opportunity to talk to me about the workshops and events that I host, along with my research adventures (including the collaborative ‘Jelly bean’ study that has just been submitted with Professor Charles Spence, University of Oxford).

There will be a studio sale of screen prints, postcards and pictures from earlier stages of my career, these will be offered at specially discounted prices and are not available anywhere else.

The open day will take place on Sunday 2nd July from midday until 6pm in Studio F7, The Chocolate Factory N16, Farleigh Place, Stoke Newington, London, N16 7SX. I would be grateful if you would RSVP to sarah(a)typetasting.com. Other studios will be open for you to browse around and talk to the artists.

Read More

wine shipper 05

Secrets of Dalston revealed on a Type Safari
The next Dalston Type Safari is on Thursday June 25th. We found some hidden secrets on the last walking tour, what signage discoveries will we make on the next one?

Click here to find out more.

Update. There are no Type Safaris departing this year as Sarah focuses on new and exciting projects. If you would like to arrange a private tour for your company please get in touch with sarah(a)typetasting.com.

wine shipper 03

Read More

bitesize SQ

‘Bitesize’ by Rachael Tremlett

“Just for fun! Inspired by our breakfast at a greasy cafe this morning we made this.”

‘Edible’ by Sarah Hyndman

Inspired by growing seeds in egg shells with her nieces Elle and Dexy.

edible angle 300 eggybitesize LR

‘Bitesize’ by Rachael Tremlett and ‘Edible’ by Sarah Hyndman will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.

Display: 14 – 19 September 2013
Drop in workshops: 10am – 5pm, 14 & 15 September 2013

London Design Festival Hub
Design Studio, Sackler Centre
V&A
Cromwell Road
London SW7 2RL

ldf at v&a  v&a

Type Tasting workshops and type safaris. Typography training with a creative twist.