‘Here’ by Eleni Lefa
Lefa describes herself as a “Creative thinker, Graphic Designer, love challenges, basketball and chocolate.” Folow Eleni Lefa on Twitter.
‘Elusive’ by Rosina Digne-Malcolm
‘Vernacular’ by Anoopa John
“I chose the word ‘Vernacular’ to describe London as I felt that this city has many nuances that are its own. Although it is a city inhabited by people from different countries from around the world, you will always encounter something that is peculiarly London. It could be the architecture, the food, the Cockney slang or the alternative-culture of Camden.”
‘Epicentre’ by Alice Stevens
Stevens’ piece is created from perspex lettering which arrived in an intriguing box and we’ve had fun rearranging the letters like typographic toy building blocks.
‘Everywhere’ by Dot Thompson
“I wanted to reflect the widespread, connecting, art and design network within London. I went about the piece by listing and marking many of the creative galleries, museums and studios across London on a map, before sewing lines of thread to connect them and using this as the framework for the letterforms, which were first hand cut out of card.”
‘Cycle’ by Angus Montgomery
“I cycle in London almost every day, it’s how I’ve learned to navigate the city and discover how it all connects together.
“For my Typetasting piece, I made the word ‘Cycle’ using bits of old bike paraphernalia. The ‘Cs’ are made from a bit of inner tube and cycling scarf, I cut into a bike map to make the ‘Y’, a modified reflector snap-band forms the ‘L’ and a partially opened multi-tool forms a rather clumsy ‘E’.”
‘Eclectic’ by Sarah Hyndman
Photos taken by Type Tasting organiser Sarah Hyndman on a Type Safari through Dalston.
Type Safaris have proved popular and reinforce the ‘typography is all around us’ message. You are taken on a tour of an area of London, for example Dalston, and show you how the history of the area is revealed through the signage, explaining the origins of the different typefaces and discussing why they are (or aren’t) appropriate for each sign.
“London is bursting at the seams with creative types and ‘trendy’ now seems to outnumber ‘normal’. I wanted to create a graphic representation of the infiltration of the hipster- bright clothes and cool composure.”