‘Eclectic’ by Sarah Hyndman

Photos taken by Type Tasting organiser Sarah Hyndman on a Type Safari through Dalston.

Type Safaris have proved popular and reinforce the ‘typography is all around us’ message. You are taken on a tour of an area of London, for example Dalston, and show you how the history of the area is revealed through the signage, explaining the origins of the different typefaces and discussing why they are (or aren’t) appropriate for each sign.

Graphic designer Hyndman set up Type Tasting in February 2013, launching with a Valentine’s evening of ‘Swearing ‘n’ Cussing’. Type Tastings combine hands-on creativity with learning about typography as we experience it in our everyday lives—through pop culture not reference books. We take participants away from their computers to get messy and experiment, to make letters out of marks, turn sounds into words, or on a Type Safari to explore signage. Type Tastings are not just for designers. Whilst they provide typography training and creativity sessions for experienced designers, they also offer creative thinking for professional development, and are an introduction to typography for non designers and those interested in learning more.

‘Eclectic’ by Sarah Hyndman is one of the words that will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.