“London is bursting at the seams with creative types and ‘trendy’ now seems to outnumber ‘normal’. I wanted to create a graphic representation of the infiltration of the hipster- bright clothes and cool composure.”

“I graduated from Nottingham Trent last year and after interning at various agencies I took up a role as Graphic Designer at Tigerprint, specialising in hand lettering for Marks & Spencers. The only thing I love more than creating gorgeous typography is Northern soul dancing!”

‘Hipster’ by Abbey Pennyfather is one of the words that will be displayed at Type Tasting with the London Design Festival 2013 at the V&A.