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Tag Archives: experiential type

It's time for a Type Revolution

It’s time for a type revolution. It’s time to change the way we think and talk about type: for non-experts to join the conversation. 

Type Tasting delivers talks, ice-breaker sessions, masterclasses and workshops that make the complex topic of typography accessible and relevant beyond the design studio. We take the type consumer’s point of view and explore the experience of type—how it influences our perception and can alter our decisions. 

“Clever, insightful and original, left a lasting buzz and excitement behind!” Charlotte Godfrey, BBC Bristol.

Playing Type Karaoke How you say it

It’s time for typography to be demystified. Design tools are becoming everyday applications and they are used by all of us both at work and at home. Typography—the choice of fonts and how they are arranged—is a fundamental element of design because it is what the voice looks like. Yet it is wrapped up in the language of a specialist discipline and this makes it intimidating for those outside the profession to join in the conversation.

“Sarah brings the power of fonts to everyone” Patrick Burgoyne, Editor of Creative Review.

Type Tasting experiments Type Tasting surprise1

It’s time for typography to become visible. We live in a time of increasing design awareness and we now ask questions about the messages we are bombarded with in our everyday lives. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Conscious awareness of the emotional life of fonts can give us more control over the decisions we make.

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Billetto image tasting600x400

The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a ‘Taster’ in the studio where I will invite you to play some classic Type Tasting games.

Type Tasting ‘Taster’
Have you ever wondered what a font might smell like? Which font would you pair with each type of chocolate? What does your choice of font says about your personality?

Join one of the UK’s most innovative type experts Sarah Hyndman of experiential type studio Type Tasting to explore a series of multi-sensory games with type, have your say in the font personality census, find out which typefaces you would date, ditch or be ‘just good friends’ with and at the end you’ll receive a Font Fortune goody bag.

“Walking into the Type Tasting studio was like walking into a mad scientist’s lab” Robert Boick

“As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell.” Jake Wallis Simons, CNN (click to read)

“You’ll never look at fonts in the same way again.” Hannah Stewart

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Billetto image type safari600x400

Ticket update: Saturday is SOLD OUT, there is still availability for Sunday.

The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a Type Safari and letter hunt through N16, or come along for a Type Tasting ‘Taster’ in the studio.

N16 Type Safari & Letter Hunt
What does signage along a high street reveal about an area? How do fonts influence your choices and what are they really telling you? Join one of the UK’s most innovative type experts Sarah Hyndman of experiential type studio Type Tasting to take a Type Safari through N16 exploring the letterforms which create the area’s unique typographic DNA. During the safari there will be a letter hunt challenge and at the end you’ll receive a Font Fortune goody bag.

“Informative but not stuffy, fun but not dumbed down.” Emily Gosling, journalist

“A unique & interesting way to ‘read’ the city.” Sophie Nellis

“Sarah’s enthusiasm and energy for type came through. She really motivated me to go and photograph, neon, hand drawn and art deco fonts among others. Loved it.” Cathy Hull
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