Wake up and Smell the Fonts, a Type Tasting masterclass with Sarah Hyndman at Shoreditch House for the D&AD Festival Fringe
It was exciting to be a part of the D&AD Festival Fringe at Shoreditch House on the 26th April. We filled the exclusive private club’s Library with games and experiments involving typography and all the senses. This was followed by a talk and a lively Q&A session and everybody went home with a pile of Monotype goodies. A preview of results from one of the experiments were published in The Times newspaper.
It’s been quite a year. Thank you to all of you who have been a part of Type Tasting and joined in so enthusiastically. I’ve enjoyed meeting you, and I’m looking forward to the new events planned for next year. Instead of writing a summary of the year I would like to share the interview I recently gave It’s Nice That for their Review of the Year, because the great questions they ask frame the summary perfectly. Below are extracts or you can read the full interview here.
Eye’s panel checks out the taste of Helvetica, Impact and Comic Sans (as cooked up by Sarah Hyndman)
Designer Sarah Hyndman is known for her Type Tasting workshops – popular events at Pick Me Up and London Design Festival this year. For Hyndman’s latest project, A Taste of Type, she has reversed the approach by asking, ‘what does type taste like?’
The resulting edible letters, still in the prototype phase, boxed and mailed to a few associates, have been taste-tested and reviewed by Eye staff in our Shoreditch office: Jay Prynne (art editor), Janet South (editorial administrator), Simon Esterson (art director), John L. Walters (editor) and Sarah Snaith (editorial assistant). You can read about Hyndman’s intentions and recipes in her article ‘What does typography taste like?’