Games, talk and book signing at Tate Modern

Tate modern
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Why Fonts Matter
Games, talk and book signing with Sarah Hyndman

Tate Modern
The Terrace shop
Friday 16th September
6–7pm drop-in games and demonstrations
7–7.45pm talk and book signing

Join Sarah Hyndman, author of Why Fonts Matter, for a selection of Type Tasting games and demonstrations followed by a talk and book signing. This is part of the London Design Festival at Bankside.

Clever, insightful and original, Sarah left a lasting buzz and excitement behind her!” Charlotte Godfrey, BBC.

What does your choice of font say about your personality? Which typefaces you would date, ditch or be ‘just good friends’ with. Can a font make a product look expensive or change what it smells or tastes like?

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? Sarah Hyndman opens up the incredible science and the magical art of how fonts influence us.

A fascinating insight into how type can influence our feelings, our senses, and even our taste” Professor Charles Spence, University of Oxford

Most books about fonts are written for designers, Sarah brings the power of fonts to everyone” Patrick Burgoyne, Creative Review

Fun” “Brilliant” “Inspiring” “Eye-candy” “EnlighteningAmazon UK reviews

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London Design Festival
Bankside Design District
Tate Modern
The Terrace shop
Level one of the Switch House

Brochure cover
Download the programme of Type Tasting events at the London Design Festival.



Tate Modern Terrace Book Shop


Also from Type Tasting during the festival…

What’s Your Type?
Exciting one-hour workshops with Why Fonts Matter author Sarah Hyndman. Sarah’s aim is to demystify typography and her sessions are jam-packed with games and experiments as she teaches about type and shares the message that typography is fun and accessible. You will go home with your own set of tasting notes to help you choose fonts (based on Sarah’s research results), and there will be spot prizes and giveaways.

No experience is necessary. This workshop is ideal for startup businesses, design students, designers who would like a fun refresher, and for the typographically curious.

Wednesday 21st September, £15 (booking is essential)
Bedales Borough Market, 5 Bedale St, London SE1 9AL.
Start times are 12pm, 2pm, 5pm, 7pm and 9pm.

Photos by David Owens, Juliana Johnston and Tate Modern.