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Tag Archives: wine and type tasting

Winter evening corporate client events and teambuilding typography workshops
By Sarah Hyndman

When the days start to get shorter, why not arrange a Type Tasting to brighten up an evening? Choose from a creative typography session to refuel your team away from the computers, a wine tasting evening as a company social, or a type perception masterclass to inform and entertain.

Learn, socialise & create evening
Teambuilding (best served with pizza and lashings of beer)
A social evening designed to refresh your team’s creativity as they roll up their sleeves to experiment with typography and markmaking materials away from the computer. The workshop can come to you, or it can be hosted for up to 15 participants in the Type Tasting studio in London.

Typographic rebellion: Explore how type gives angst and rebellion a voice and create your own typographic expletives.
Type and sound: Use sound stimuli to inspire your creative typography and idea generation.
Type and taste: Explore how taste can be represented typographically, based on research with the Crossmodal Research Laboratory.

Wine & Type Tasting evening
Do you Judge a Wine by its Label?
A new wine and type tasting evening, based on the sell-out success at the London Design Festival. Take part in a series of activities and games that will delight and inform, in a relaxed and social setting.

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Do you Judge a Wine by its Label?
Arrange a Wine & Type Tasting evening for your team and clients
By Sarah Hyndman

We will bring this innovative type and wine tasting, based on the sell-out success at the London Design Festival, to you for your team and clients. What does the design of the label tell you about what you’re going to drink? How does this influence your expectations and even what you taste? Learn about the science of taste and the senses; how design can influence what you drink; and ultimately whether the packaging is just there to inform you, or does it transform your drinking experience?

Take part in a series of activities and games that will delight and inform, in a relaxed and social setting. This includes results from exciting research that Sarah Hyndman is currently involved in with the Crossmodal Research Laboratory, University of Oxford.

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

“I learnt so much while having fun and enjoying delicious wines” A Glimpse of London

“Fun and informative” “Eye-opening” “Interesting and surprising” “Fascinating” “Illuminating” “A different perspective” “Typography + wine tasting = the best of both worlds” “Fantastic experience, would definitely recommend it” “Great, fun and informative”

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

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Wine & Type Tasting evening

By Sarah Hyndman

Do you Judge a Wine by its Label?
Wine & Type Tasting, 8th December, 7:30pm to 9:30pm, £40 (sold out)
A sellout success at the London Design Festival this year
Book now

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

Are you looking for a winter warming treat with your friends, or a unique and entertaining event for your team and clients? Join us for an innovative type and wine tasting experience and take a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink.

“I learnt so much while having fun and enjoying delicious wines” A Glimpse of London

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How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?

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