Category Archives: Zeitgeist

How Punk changed Graphic Design and is history repeating itself?

Punk emerged as a reaction to the rigid restrictions of Modernism and its style ripped up the rules of Swiss minimalism and neutral sans serif typography. As traditional attitudes came to be considered outdated, society rebelled against the mainstream and demanded change. It feels like we are at a similar turning point today, both culturally and typographically. Can we look to history for parallels in how graphic design and cultural attitudes are changing today?

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Typography trends for 2018, 4. The return of flares & serifs

What typography trends are forecast for 2018 and how can you use them?
Trend 4. The return of flares & serifs
By Sarah Hyndman

Part 4 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

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What typography trends are predicted for 2018 and how can you use them?

What typography trends are predicted for 2018 and how can you use them?
By Sarah Hyndman

Keeping up with trends in typography can give you inspiration that keeps your design ideas fresh, or can enable you to differentiate yourself from (or align yourself with) your competitors. It also keeps you up to date with the exciting innovations happening in technology that could transform the future of visual communication.

Based on the predictions of trend forecasters, experts and our observations, these are the top trends that we predict will influence typography in 2018 and beyond. We will take a look at each trend, the sector it is likely to appear in, and explain how you could use it.

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Channel 4’s Sunday Brunch features history and fashion in type with Sarah Hyndman

Channel 4’s Sunday Brunch features history and fashion in type with Sarah Hyndman

Sarah Hyndman interviewed on Sunday Brunch on April 9th 2017, this is available here on catchup TV in the UK (the interview starts at around 01:10). This is an overview of the conversation that covered 550 years of type in eight and a half minutes, with a few supporting facts added in.

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Vinyl Type: Guess the music genre

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Vinyl Type: Guess the music genre
We took the Type Tasting record collection along to Letterform Live’s ‘Vinyl’ night with Grafik and Monotype. The record player and vinyl records were set up in the bar as a fun game to play before and after the talks. We invited the audience to guess the music genre from the typeface on the record label, and then to play the record to find out whether they were right. Best played with lashings of beer.

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