Hidden in London street signs are stories waiting to be told. Their letterforms tell us these stories, which we often read on a subconscious level.
Taking a closer look at the city streets reveals how the new and preserved signs narrate three centuries of letterforms. These tell the social and cultural stories of an area with ‘secret’ clues hidden in their shapes.
Punk emerged as a reaction to the rigid restrictions of Modernism and its style ripped up the rules of Swiss minimalism and neutral sans serif typography. As traditional attitudes came to be considered outdated, society rebelled against the mainstream and demanded change. It feels like we are at a similar turning point today, both culturally and typographically. Can we look to history for parallels in how graphic design and cultural attitudes are changing today?