Tag Archives: trends

The super-geeky secret code that reveals what’s trending today

🔊 Listen to the audio version

Looking at typeface trends might seem super-geeky, but it’s a way to unlock the secret visual codes that reveal so much about today’s social attitudes and the things you care about. Typefaces don’t just spell out words, they’re also visual codes for ideas. You interact with typefaces almost constantly in your everyday life. They’re the interface between you and your day-to-day experiences that not only inform, but shape, influence and narrate the choices you make.

The typographic landscape around you changes constantly, even if you might not notice at the time. It happens just like tastes in fashion and music change. Sometimes typeface silhouettes mirror the clothes of the day, think of those fat-bottomed fonts in the 1970s when everybody was wearing flares and big platform boots. Typefaces also reflect the cultural attitudes of the moment—ransom note type embodied the rebellious voice of Punk and Stephen Coles of the Letterform Archive observes that the popularity of minimalist typefaces happens in cycles coupled with new technology and waves of modernisation.

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Do you want to know what type trends reveal about social attitudes today?

I’m excited to be launching two brand new experimental publications on Patreon. These are inspired by the conversations I’ve had with you at online events over the last few months. One of the most popular topics with everybody, not just designers, has been about type trends. Do they matter and what they mean?

As a result I’m creating two digital publications, which you can get hold of on Patreon. De-code looks at trends and cultural messages. En-code is for designers who use type.

The first trend you’ll explore is ink trap type. I was a judge for the D&AD Awards recently and I noticed that lots of the entries featured ink trap style typefaces. I wondered why, so this became the topic for the first issue.

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Sign up to the tasting type curiosity club on Patreon. You’ll be supporting my research and writing, and you’ll get access to the publications:

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De-code

What stories are these curious-looking letters telling you?

In this experimental pdf zine you’ll decode the cultural attitudes that a trend reveals and explore how creates meaning. 

Launching 13th May
Patreon, De-code Zine tier
Sign me up now

En-code

Discerning or gimmicky? How to use this typeface trend 

I’ll do the legwork for you and curate a directory of fonts for a current type trend each month to inspire you. You’ll also discover when to (and not to) use them in this experimental pdf companion to De-code.

Launching 13th May
Patreon, Insider Insights tier
Sign me up now

Professional development typography masterclasses

Professional development typography masterclasses—not just for designers!

Invest in the professional development of your company with effective Zoom workshops that are engaging and fun with plenty of “aha!” moments.

Typography is the voice of your brand and it’s important for everybody in a company to understand some basics, not just graphic designers.

This is a series of Zoom masterclasses hosted by author, researcher and Type Tasting founder Sarah Hyndman. Sarah’s an expert in making learning fun and is on a mission to make typography exciting for everybody. Each masterclass focuses on an experiential area of typography with enlightening activities, engaging demonstrations and useful how-to guides. These are currently available as live Zoom sessions, which means you can join a masterclass from anywhere in the world.

Ideal for departments across the whole company, not just designers
These are interesting, inspiring and fun workshops with clear and empowering takeaways for people from all roles in a company. They’re ideal as a team-building session or to reinforce the importance of coherent use of language and fonts for your brand.

You can arrange a private session for your group or organisation, or come along as an individual to a public event. Private sessions are modified to suit the participants.

“Such a fun, interesting and inspiring workshop with clear and empowering takeaways. It reinforced the importance of coherent presentation of our brand for colleagues from all parts of our company, in all types of roles.” Nicky Borowiec, Springer Nature

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