Tag Archives: live TV

Sunday Brunch

book cover

I was delighted to be invited on to Channel 4’s Sunday Brunch yesterday (Sunday 7th February) to talk about my new book Why Fonts Matter and play some classic Type Tasting games. It was a fast-paced and fun 9 minutes. The aim had been to show that typography can be fun and accessible; that it doesn’t always have to be an intellectual discussion, and from the feedback on Twitter we achieved this. I demonstrated how type tells us how expensive or calorific a product might be. I talked about Simon choosing a typeface for his restaurant menus to convey that the chef is skilful (and discovered that he has an aversion to italics). We had a quick look at the Type Dating Game, before Tim and Simon both chose a typeface card and read out their own personality analysis. We ended with font sniffing: pairing the smells to the shapes of typefaces, and I explained why most people give very similar answers.

Click here to play the Font Fortune personality analysis game yourself.

SB snif ch4 logoLR SB cans cameraLR
The Type Tasting props posing nicely with the Channel 4 logo in the background.

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London Live TV interview

london live studio

I was invited over to the London Live TV studios yesterday for a live interview with Claudia-Liza Armah about fonts, type consumers and what the signage reveals about Dalston on a Type Safari. The TV channel is based in Northcliffe House, a building in West London with a huge, bright atrium and a glass elevator vanishing up towards the glass ceiling.

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