What typography trends are forecast for 2018 and how can you use them?
Trend 7. Fashion
By Sarah Hyndman
This part 7 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.
1. Vernacular / 2. Neutral & universal / 3. Personality / 4. The return of flares & serifs / 5. Colour fonts / 6. Variable fonts / 7. Fashion / 8. Trend forecasters
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6. Fashion
SECTORS: SOCIAL MEDIA, FASHION, BLOGGERS
HOW TO USE THIS TREND: Use fashion-led fonts if it is important to be on-trend. Be careful to stay ahead of the curve as fashions date as quickly as they appear, and may not be appropriate for projects with a longer life-span.
Fashion fonts are ephemeral, often appearing on Instagram, street fashion and music apparel. In 2017 Cooper Black became a brief Instagram sensation and added a touch of 1970s nostalgia to slogan t-shirts. Kanye West took the lettering used by New York street gangs in the 1980s as the inspiration for his ‘Beazley Designs of the Year’ nominated Life of Pablo range.