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What is a typographic intervention? What if it’s not what it says on the tin? Can typography alter your experiences, or nudge you to change your behaviour?

This year we are exploring the potential for creating typographic interventions that initiate positive behaviour change. You are invited to take part in typographic research. Some of the experiments you will take part in are in their early proof of concept stages, for others data is being gathered potentially to be published as a future collaborative study.

The Type Tasting Pop-up Typography Lab will be in residence at the D&AD Festival with a series of experiments running throughout the festival designed to gather data, and also to encourage you to think differently about typefaces and perception as you take part in them. Find out more here.

Sarah will be speaking at about the results of this ongoing project at the Museum of Brands on 25th October. This is intended as a conversation starter about the language of enticement vs the voice of authority or guilt, with a view to publishing the results later in the year. The first stages of the explorations have been featured in The Times and iNewspaper.

* Take part in the research online by clicking on the links below *

       

 

 

 

All American Survey Image-truthful

Can typefaces represent values such as liberty, equality and truth? 

You gather a great deal of meaning about the words a person says from their tone of voice. Are they happy, truthful, authentic? Typefaces/fonts influence your interpretation of the words you read in a similar way. When the font and words are in harmony you are more likely to trust them. When they don’t match the words can feel less authentic.

Equality

This is a new survey exploring which fonts best communicate some of the core American values taken from the Declaration of Independence. Very early results are in (you can see them at the end of the survey), although not enough people have yet taken part for these to be meaningful. Full results will be published when enough people have taken part. Do you think your answers will match the majority?

Click here to take the survey, you will see the early results at the end.

 

Cory Arcangel

If fonts were to play the starring roles in a movie, how much would they tell you about each scene?

In this movie the fonts set the scene, provide the sound track, tell the the story and alter the mood. What do the typefaces tell YOU about this story as it unfolds? Take the survey and tell us at the end, here are some of the suggestions so far:

“A very messed up zombie-rom-period-action clip”
“About a normal guy, where something horrifying happens and then he has to fight for his life”
“Bizarre coming of age story”
“Harry Potter kind of thing but not as dark and with sort of a whimsical ending”
“Tons of action and probably explosions of some sort”
“In the end, everything works out and he gets the gal”

Do you agree?

Competition
At the end leave your email address for a chance to win one of the remaining signed copies of the limited first edition of The Type Taster: How Fonts Influence you to be posted to wherever you live.

Click here to take the survey.