I’m looking forward to an exciting couple of weeks in Austin, Texas leaving next week. I’m honoured to be presenting a short talk on Saturday March 14th and then I get to spend the rest of the time being curious and inspired by the unfolding themes and ideas, many of which will be influencing us tomorrow. It’s an amazing event to be a part of so I’m delighted to be going back and it’s going to be great to meet up with the friends I made last time.
Here are a selection of the research images for the Type Tasting workshop at SXSW. Above: geometric signs from Austin (USA), Delhi (India), London (UK), Brisbane (Australila). Below: Victorian style signs from Rome (Italy), Bangkok (Thailand), San Francisco (USA), Geneva (Switzerland).
It’s just two weeks until South by Southwest Interactive starts, described as a “massive festival, bringing together the brightest minds in digital media, technology, journalism, health, film, space, business, gaming and more, with hundreds of sessions, parties and meetups spread across dozens of venues around Austin.”
“Get creative whilst exploring and reinterpreting the typography found in street signs and signage from around the world.” We’re expanding on the Dalston Reimagined idea from last summer and take it global. Are there patterns to be found on a larger scale, what does the signage reveal about an area, a city or a country when compared?
Type Tasting drop in workshops in which participants get creative to reinterpret letters inspired by streetsigns and signage from around the world. The variation of signage styles reflect social and historical development of typography in each region and will enable us to build up a visual representation of global typography trends. Participants will each be provided with a simple template for a letter which they will customise using a range of markmaking and collage materials. The event will be eight hours long, but participants can drop in at any time. Speaker: Sarah Hyndman