Tag Archives: sxsw

South by Southwest here I come…

sxsw image

I’m looking forward to an exciting couple of weeks in Austin, Texas leaving next week. I’m honoured to be presenting a short talk on Saturday March 14th and then I get to spend the rest of the time being curious and inspired by the unfolding themes and ideas, many of which will be influencing us tomorrow. It’s an amazing event to be a part of so I’m delighted to be going back and it’s going to be great to meet up with the friends I made last time.

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From London to Austin, a Creative Typography Invasion

Type Tasting Typography Workshop at SXSW

Type Tasting Global Lettering Typography Workshop at SXSW Austin, Texas
London based designer Sarah Hyndman is taking her Type Tasting venture to the US next week. She’s running a day long ‘Global Lettering Workshop’ at South by Southwest (SXSW) on Saturday March 8th.

Type Tasting Typography Workshop at SXSW

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A comparison of signage

bauhaus insp austin delhi london Brisbane

Here are a selection of the research images for the Type Tasting workshop at SXSW. Above: geometric signs from Austin (USA), Delhi (India), London (UK), Brisbane (Australila). Below: Victorian style signs from Rome (Italy), Bangkok (Thailand), San Francisco (USA), Geneva (Switzerland).

victorian rome bangkok san fran geneova

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South by Southwest 2 week countdown

Mashable. Type Tasting Typography Workshop at SXSW

It’s just two weeks until South by Southwest Interactive starts, described as a “massive festival, bringing together the brightest minds in digital media, technology, journalism, health, film, space, business, gaming and more, with hundreds of sessions, parties and meetups spread across dozens of venues around Austin.”

The Type Tasting Global Lettering Workshop is on Saturday March 8th and has been listed by Mashable as one of the ’38 SXSW 2014 Panels You Can’t Miss’

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Type Tasting global typography at SXSW

Type Tasting Typography Workshop at SXSW Type Tasting Typography Workshop at SXSW

Type Tasting Global Lettering Workshop
SXSW Interactive, Austin, Texas

Saturday March 8th

“Get creative whilst exploring and reinterpreting the typography found in street signs and signage from around the world.” We’re expanding on the Dalston Reimagined idea from last summer and take it global. Are there patterns to be found on a larger scale, what does the signage reveal about an area, a city or a country when compared?

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Type Tasting at SXSW, Austin, Texas

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Type Tasting at SXSW, Austin, Texas

Saturday March 8th
Type Tasting drop in workshops in which participants get creative to reinterpret letters inspired by streetsigns and signage from around the world. The variation of signage styles reflect social and historical development of typography in each region and will enable us to build up a visual representation of global typography trends. Participants will each be provided with a simple template for a letter which they will customise using a range of markmaking and collage materials. The event will be eight hours long, but participants can drop in at any time.
Speaker: Sarah Hyndman