Blog: Dalston reimagined

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rubys r1 rubys r2

Blog: Dalston reimagined

We created an installation of Dalston signage in the Type Tasting studio and invited participants to create customised Dalston letters. A wide range of people joined in, from graphic designers and visiting design students to grandparents and children. It was a creative and colourful weekend. Click on the main image twice to see all the detail at full size.

Above is the Helvetica ‘R’ from the chatty cinema sign over Ruby’s Bar and below is the neon ‘A’ from Dalston Superstore.

superstore a1 superstore a2 voodoo s1 voodoo s2

The neon ‘S’ from Voodoo Ray’s and the Dalston letter installation in the Type Tasting studio before and during the weekend.

wall before girls working

birtdhays b2  Birthdays B1

The big display type ‘B’ from the Birthdays Bar window and the New Baskerville ‘H.’ from the HUH. shop and magazine.

huh h1 huh h2 jazz a1 jazz a2

The Art Deco ‘A’ from the Jazz Bar’s sign and the roman serif mosaic ‘R’ from the Reeves Factory building which houses the Dalston Roof Park.

reeves r1 reeves r2 rio r1 rio r2

The Art Deco ‘R’ from the Rio Cinema and a customised Moustache Bar sign.


Participants: Claire Burton, Tricia Patel, Tony Harms, Luke Smith, Tim Amos, Isabella Amos, Tom Nurse, Leo Adjage, Sophia Subliff, Sarah Johnson, Mimi Johnson, Ananda + PB, Felix, Camilla, Anna, Elena, Pablo, Elena, Kieran O’Keeffe, Bea Pinol Starling, Elena Pinol Starling, Maya Paterson, Elsa Marianelli, Frida Marianelli, Fleur Peck, Juan Pinol, Raquel Torres, Leonie Edelman, Eli Angelova, Marina.


This is a fun project that is underpinned by information about type history and classification. Each letter template includes the name of the venue the sign comes from along with a brief explanation of the origins of the typeface. These Dalston signage letters have been arranged into a type classification sheet which explains type history using letters from our physical environment (click to enlarge). Printed A3 sheets are available from Type Tasting.

Layout 1 (Page 3 - 4)

The letters used for the installation are all taken from signage which features in the Type Tasting Dalston Type Safari. This is a guided tour through Dalston in which participants discover how the social and cultural history of an area is revealed through the lettering and signage to be seen along the way.

Screen shot 2013-07-09 at 12.27.11 Screen shot 2013-07-09 at 12.27.00 Screen shot 2013-07-09 at 12.26.45 Screen shot 2013-07-09 at 12.26.25

Click on the above letters to download a large version to print out and customise.


Type Tasting offers fresh take on Dalston’s typography

“Type Tasting threw open the doors of their studio recently and invited people in to take a look at Dalston through its typography and reimagine some of its most iconic lettering…” Dalstonist


Dalston, East London: Sunday Jun 14 2015 4.30pm to 6.30pm, £13
Dalston, East London: Thursday Jun 25 2015 6.30pm to 8.30pm, £13
Dalston, East London: Thursday Jul 09 2015 6.30pm to 8.30pm, £13
Dalston, East London: Sunday Jul 26 2015 4.30pm to 6.30pm, £13

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Join the mailing list here for news of future Type Safari dates and locations