Typographer and graphic designer Sarah Hyndman, author of Why Fonts Matter, will be giving a talk this month about the power of typefaces in the punk era, part of the current Graphics of Punk exhibition on at the Museum of Brands.
We speak to her about how punk democratised design, and why Snapchat is the modern-day equivalent.
Design Week: Why did you get involved in the Graphics of Punk exhibition?
Sarah Hyndman: Type charts social and historic change. The Museum of Brands is a place where you can see all these voices speaking through all of its products and packaging, which wouldn’t normally be shown in an exhibition because they’re not considered high design. My area of interest is how type is woven into the social fabric of our lives – it’s something that I’m on a mission to democratise.
DW: What will you be talking about in the Never Mind the Typography talk?
SH: It’s an hour-long, interactive talk. I’m going to start by looking at what Britain was like in the early, post-war 1970s – there were a lot of social conventions, and the graphic design community was still besotted by the formality of modernism and minimalism. The UK was also going through a recession and it was a massive time of change. Then punk appeared and completely broke the rule book. It was shocking compared to everything else that was happening.
I’ll look then at how punk gave people a voice. It wasn’t about the designers, or the establishment. This was before Apple Macs were around, so you couldn’t just print your own posters. You’d have to go to a typesetter, and the method would be expensive. Punks ignored all of that and found this really immediate way of disseminating their voices. Punk graphics and typography have become part of the everyday vernacular today, but it was very empowering at the time.
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