The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a ‘Taster’ in the studio where I will invite you to play some classic Type Tasting games.
Eye: Type on the tongue
Eye’s panel checks out the taste of Helvetica, Impact and Comic Sans (as cooked up by Sarah Hyndman)
Designer Sarah Hyndman is known for her Type Tasting workshops – popular events at Pick Me Up and London Design Festival this year. For Hyndman’s latest project, A Taste of Type, she has reversed the approach by asking, ‘what does type taste like?’
The resulting edible letters, still in the prototype phase, boxed and mailed to a few associates, have been taste-tested and reviewed by Eye staff in our Shoreditch office: Jay Prynne (art editor), Janet South (editorial administrator), Simon Esterson (art director), John L. Walters (editor) and Sarah Snaith (editorial assistant). You can read about Hyndman’s intentions and recipes in her article ‘What does typography taste like?’
At Type Tasting I’ve been posing the question “what would type taste like?” I’ve put together a tasting pack to kickstart the discussion featuring Impact as dark chocolate laced with chilli, Helvetica as plain biscuits and Comic Sans as candy melts with popping candy.
The tasting pack comes complete with a chocolate box style description sheet introducing each typeface along with the suggested flavours. What do you think? What would your favourite typefaces taste like? Details of my suggestions with recipes are below…