Tag Archives: Psychology

Jellybeans and ‘Experimental’

Q&A at Letterform Live

The theme of Grafik’s Letterform Live this week was ‘Experimental’, and it was an exciting evening to be a part of. My aim for the evening was to bring a bit of ‘bonkers and magic’ at a time of so much anxiety. We filled the bar with jellybeans and asked the 130 audience members to guess each flavour from the style of the typeface on the label. If you weren’t at the event you can still take part in this experiment here.

Jelly beans at Letterform Live Jelly beans at Letterform Live

I spoke about how amazing the human brain is for the skilful way it creates a ‘sub-programme’ to perform the complex task of reading, which your subconscious performs automatically. Your eyes simply glance over a series of marks in a huge array of shapes and sizes and—as if by magic—stories, ideas, memories, songs, smells are conjured up right there in your mind.

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Why Fonts Matter in the US

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Why Fonts Matter US publication Why Fonts Matter US Why Fonts Matter US

Click on the images above to take a quick tour of the book, which will officially be launched in the US on June 1st.

You can buy it online in the UK here, and in the US here. It’s also in plenty of bookshops, museum and gallery shops, please send a photo if you spot it somewhere, and support your local bookshop.

 

 

“Fun” “Brilliant” “Inspiring” “Eye-candy” “Enlightening”

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“Fun” “Brilliant” “Inspiring” “Eye-candy” “Enlightening” Amazon reviews

“A fascinating insight into how type can influence our feelings, our senses, and even our taste” Professor Charles Spence, University of Oxford

Bookseller 10 titles not to miss

Why Fonts Matter by Sarah Hyndman is out now, published by Virgin Books (Penguin/Random House).

It’s Nice That ‘Why Fonts Matter, and how they impact your mood’

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Typography might just help you date, solve obesity and impact your mood; so we’ve learnt from type fanatic Sarah Hyndman. We’ve previously dubbed her “the one woman tour-de-force behind the Type Tasting enterprise”, which looks at the power typography has over our lives and senses. She’s now published a new book on the subject, Why Fonts Matter, and has kindly offered us an extract looking at the effects of typography on our emotions.

“Physically, we use our voice, facial expressions. gestures and posture to convey a wide range of emotional cues from the subtle to the dramatic. Typefaces and the way they are used provide a similarly extensive emotional range typographically.”

Read the full article.

AIGA: The World’s Most Expensive-looking Font Might Surprise You

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The World’s Most Expensive-looking Font Might Surprise You
By Madeleine Morley for AIGA

When you hear the word “luxury,” it’s easy to conjure up the colors gold, silver, and velvety purple; yet when it comes to typography, what we associate with wealth is less clear-cut. For the ancient Greeks, rare and precious purple ink came from sea snails found deep in the ocean, a dye so difficult to obtain it was reserved for kings. We don’t mine the sea for letters of the alphabet though, so what’s the typeface equivalent of purple ink, the fanciest looking font?

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