By Sarah Hyndman
The one-hour workshops taking place on Wednesday 21st September for the London Design Festival are fun and intensive sessions in which you will explore typefaces and what they communicate independently of the words they spell out. You will create your own tasting notes to take home along with a certificate, and we are delighted to have spot prize tickets to the Museum of Brands and type specimens from type foundry Fontsmith.
What’s Your Type?
Learn how to choose fonts with confidence in an intensive and fun one-hour workshop. Take part in experiments as you create your own set of tasting notes based on latest research results. Become part of the discovery process as we prove that a typeface can transform the meaning of your words—that it’s not just what you say it’s the way that you say it. Continue reading
I’ve been having fun working with the D&AD to write a new typography workshop with them called ‘Typography Lab’. The first session runs in September in their wonderful new workshop space near Brick Lane. It’s going to be a jam packed day of exploring, choosing and customising typefaces in typical Type Tasting style.
Join typography expert Sarah Hyndman on a journey into the world of typefaces. Learn to use “the machine”, a proven process for choosing the right typeface, experience the joy of “typography yoga” and take the font “taste test”. Discover how to use typefaces to make an emotional connection that enhances the impact of your designs.
Sarah Hyndman, Graphic Designer and Type Tasting Founder
Sarah Hyndman is an experienced graphic designer with over 15 years’ experience including running the Experimental Typography course at the London College of Communication. Sarah organised the creative typography exhibition at the V&A, as well as setting up her own design company With Relish in 2003. She is currently writing a Type Tasting book.
• Understand how typography delivers messages and creates emotional connections
• Apply a proven process for choosing typefaces
• Talk confidently about typography with clients and your team
• Explain how small changes to your typeface can radically change the associations it generates
• Communicate with your team to maximise the effectiveness of the briefing process and outcome
Who is it for?
Typography Lab is for anyone who is curious about how typography can be used to elicit an instinctive response. It’s perfect for junior creatives and non-designers and explores the experience of typography from both the designer and the readers’ viewpoint.
Photo of Sarah by Rita Abreu
“Get creative whilst exploring and reinterpreting the typography found in street signs and signage from around the world.” We’re expanding on the Dalston Reimagined idea from last summer and take it global. Are there patterns to be found on a larger scale, what does the signage reveal about an area, a city or a country when compared?
Type Tasting at SXSW, Austin, Texas
Speaker: Sarah Hyndman
Guess the film?
We had a creative and productive Type & Sound workshop on Thursday with the Save the Children design team. Do you recognise the films referenced in the posters created during the session?
#LDF13: Workshop with Islington Community Theatre
Islington Community Theatre makes innovative, brave new theatre with and by young people from one of London’s most diverse and challenging boroughs. They’ve brought together 40 young people aged 11-25 and taken over the Pleasance Theatre for a week of experimentation, discussions and idea gathering.
Type Tasting joined the group in the morning for lively discussions on powerful topics including “We don’t know our neighbours”, “The world is much bigger than my London”, “Education doesn’t prepare us for life”, “How can you make everyone happy?” and “I am not someone who can ever be defined”.