I’ve been having fun working with the D&AD to write a new typography workshop with them called ‘Typography Lab’. The first session runs in September in their wonderful new workshop space near Brick Lane. It’s going to be a jam packed day of exploring, choosing and customising typefaces in typical Type Tasting style.
Join typography expert Sarah Hyndman on a journey into the world of typefaces. Learn to use “the machine”, a proven process for choosing the right typeface, experience the joy of “typography yoga” and take the font “taste test”. Discover how to use typefaces to make an emotional connection that enhances the impact of your designs.
Sarah Hyndman, Graphic Designer and Type Tasting Founder
Sarah Hyndman is an experienced graphic designer with over 15 years’ experience including running the Experimental Typography course at the London College of Communication. Sarah organised the creative typography exhibition at the V&A, as well as setting up her own design company With Relish in 2003. She is currently writing a Type Tasting book.
• Understand how typography delivers messages and creates emotional connections
• Apply a proven process for choosing typefaces
• Talk confidently about typography with clients and your team
• Explain how small changes to your typeface can radically change the associations it generates
• Communicate with your team to maximise the effectiveness of the briefing process and outcome
Who is it for? Typography Lab is for anyone who is curious about how typography can be used to elicit an instinctive response. It’s perfect for junior creatives and non-designers and explores the experience of typography from both the designer and the readers’ viewpoint.
“Get creative whilst exploring and reinterpreting the typography found in street signs and signage from around the world.” We’re expanding on the Dalston Reimagined idea from last summer and take it global. Are there patterns to be found on a larger scale, what does the signage reveal about an area, a city or a country when compared?
Type Tasting drop in workshops in which participants get creative to reinterpret letters inspired by streetsigns and signage from around the world. The variation of signage styles reflect social and historical development of typography in each region and will enable us to build up a visual representation of global typography trends. Participants will each be provided with a simple template for a letter which they will customise using a range of markmaking and collage materials. The event will be eight hours long, but participants can drop in at any time. Speaker: Sarah Hyndman
Type Tasting joined the group in the morning for lively discussions on powerful topics including “We don’t know our neighbours”, “The world is much bigger than my London”, “Education doesn’t prepare us for life”, “How can you make everyone happy?” and “I am not someone who can ever be defined”.
Blog: The future of type Thank you to everybody who has participated in the #FutureOfType? discussion via email, Twitter, and those who came along to the evening discussion/workshop at the St Bride Library.
This has turned out to be a big conversation with a range of themes that we are going to continue to explore in more detail. Please sign up to the #FutureOfType? mailing list if you would like updates.