Tag Archives: TEDxBedford

TEDxBedford Sarah Hyndman

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Wake up and smell the fonts

Sarah shares with us a story of type and invites us to consider our emotional response to the printed word. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Sarah shows us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make.

This talk was given at a local TEDx event, produced independently of the TED Conferences.

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We are all type consumers and typefaces, or fonts, play a vital role in our everyday lives. They help us to navigate, they help us to make choices, they help us to shop, they keep us safe and sometimes they even play a game of sleight of hand. It is hugely important as the world involves that all of those involved in the future communication and technology understand the power of type.

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Just because I’m talking ‘typography’ there’s no need for me to be all serious and ‘Times New Roman’ about it.

“A brilliant #type talk. Loved your transformation from Times New Roman. True show it not say it.” Sandra Dartnell @mdh_sandra

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Behind the scenes of TEDxBedford

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I am privileged to be a speaker at TEDxBedford on Saturday 15th November. The films of the talks will be available in a month, meanwhile here’s a glimpse of my experience from behind the scenes.

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‘by Design’ TEDxBedford 2014

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TEDxBedford 2014 is taking place on the afternoon of the 15th November 2014 at The South Bank Arts Centre, Bedford College. A diverse range of speakers will join us to share their ‘ideas worth spreading’ relating to our theme ‘by Design’.

Sarah Hyndman, Wake Up and Smell the Fonts

Designer Sarah Hyndman explores typography as we experience it in our every day lives under the banner of Type Tasting. Since the launch in 2013 she’s curated an exhibition at the V&A for the London Design Festival, been interviewed on Radio 4’s Today, taken Type Tasting to South by Southwest in Austin, Texas and has been commissioned to write a book.

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Wake Up and Smell the Fonts at TEDxBedford

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Sarah Hyndman, Wake Up and Smell the Fonts at TEDxBedford

TEDxBedford 2014 is taking place on the afternoon of the 15th November 2014 at The South Bank Arts Centre, Bedford College. A diverse range of speakers will join us to share their ‘ideas worth spreading’ relating to our theme ‘by Design’.

Designer Sarah Hyndman explores typography as we experience it in our every day lives under the banner of Type Tasting. Since the launch in 2013 she’s curated an exhibition at the V&A for the London Design Festival, been interviewed on Radio 4’s Today, taken Type Tasting to South by Southwest in Austin, Texas and has been commissioned to write a book.

Sarah has been a graphic designer for over 15 years, working in agencies before setting up design company With Relish. After studying an MA in Typo/Graphics at the London College of Communication she was invited back as a guest tutor.

Sarah will share with us a story of type and invite us to consider our emotional response to the printed word. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Sarah will show us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make.