Happy April Fools Day! All copies of The Type Taster: How Fonts Influence You books purchased today will arrive with an exclusive April Fools dust jacket featuring a surprise font.

First edition of The Type Taster: How fonts influence you by Sarah Hyndman, £18
Limited, first edition of 2,000 books

HOW TO BUY
This book is currently only available directly from Type Tasting and in a small selection of independent book shops.
Click here to order in the UK
Click here to order within Europe (outside the UK)
Click here to order outside Europe (Australia, USA etc.)
Choose from 5 limited edition covers (400 of each cover design): Baskerville, Clarendon, Didot, Gill Sans, Helvetica. Inside the book you will find the corresponding personality analysis of your cover choice.

“Just received my April Fool copy of The Type Taster” #comicsans

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“This is a fun romp through the world of typography—its evolution and application in today’s visual world that will make you think and make you laugh. This hugely enjoyable book is engaging, insightful and entertaining. Highly recommended.” Caryl Jones, Communications consultant.

“While The Type Taster draws on some serious research, however, it does so in a fun, informal way.” Rachael Steven, Creative Review

“This playful book addresses the everyday type consumer, aiming to take the discussion beyond the immediate audience of graphic designers and type specialists. Chapters ask conversation-starting questions such as ‘Typefaces, they don’t really matter?’, ‘Functional vs evocative’ and ‘Type is a time machine’.” Eye Magazine

“Brilliant! Full of delights on each page. I love how you have engaged the reader throughout.” Nicole Phillips, Typograph.her

“A great read, fun and informative!” Anja Wohlstrom, ICON Magazine

CLICK HERE TO READ MORE BOOK REVIEWS

READ THE PRESS REVIEWS:
AIGA / Creative Review / Design Week / Eye Magazine / Grafik / ICON Magazine / It’s Nice That / Computer Arts

CLICK HERE TO FIND OUT MORE ABOUT THE BOOK