Type Cast. What does a poster’s typography tell us? More than you’d think. Graphic designer and Type Tasting founder Sarah Hyndman helps us crack the code behind cinema’s most famous fonts.
Tag Archives: Sarah Hyndman
Pop Up Type Tasting Typography Lab
Pop Up Type Tasting Typography Lab
Stoke Newington Literary Festival
2nd & 3rd June, 11am to 8pm, free.
Venue – Locations around the Town Hall
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One of the experiments we ran at this event has now been published: The role of typeface curvilinearity on taste expectations and perception by Carlos Velasco, Sarah Hyndman (Type Tasting), Charles Spence (University of Oxford), International Journal of Gastronomy and Food Science, January 2018.
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Experience ‘Pride, Prejudice & Perceptions’ at the British Academy
Pride, Prejudice & Perceptions is an interactive sensory exploration of Jane Austen’s Pride & Prejudice, created by AVM Curiosities & Type Tasting for the British Academy’s Literature Week.
Taking inspiration from the typography found in three editions of this classic novel, Pride, Prejudice & Perceptions uses type, sound, sight and scent to serve one story three ways.
Review: Type Tasting masterclass at the D&AD Festival Fringe
Wake up and Smell the Fonts, a Type Tasting masterclass with Sarah Hyndman at Shoreditch House for the D&AD Festival Fringe
It was exciting to be a part of the D&AD Festival Fringe at Shoreditch House on the 26th April. We filled the exclusive private club’s Library with games and experiments involving typography and all the senses. This was followed by a talk and a lively Q&A session and everybody went home with a pile of Monotype goodies. A preview of results from one of the experiments were published in The Times newspaper.
Author talk and book signing: How to Draw Type and Influence People
Please join me for an evening as I present How to Draw Type and Influence People in my local bookshop over a glass of wine. This is a fantastic and welcoming independent bookshop in North London. Pull up a chair as I talk about the science of why drawing on paper is ‘magic’; show you that type isn’t just for experts and geeks; tell you what inspired me to fall in love with type; and share stories that will make you look at your font menu in a new light. Afterwards I’ll be signing books and answering your questions.
i Newspaper “The science of Coca Cola’s ‘eat me’ font can make us eat healthily”
“If you see a “danger” sign written in the Comic Sans typeface, would you pay attention to the warning? What does Times New Roman taste like? Is a lemon fast or slow?” Paul Bignell for i Newspaper.
The Times: Using right fonts on labels could tackle obesity
“Some believe that smaller chocolate bars and sweets are the answer, others want a tax on sugary drinks or to encourage children to be more active. One expert, however, has come up with a novel solution to child obesity.
Sarah Hyndman, a graphic designer, says that the right typefaces can “nudge” people into healthier food choices, and this should start in schools…”
The article references the food can experiment that ran at the recent book launch at Tate Modern, and at the Type Tasting event at Shoreditch House for the D&AD Fringe Festival, were you there?
Publication day of How to Draw Type and Influence People by Sarah hyndman
Publication day! I’m proud to announce that my new book ‘How to Draw Type & Influence People’, an activity book created with Laurence King Publishing Ltd, is out today.
Channel 4’s Sunday Brunch features history and fashion in type with Sarah Hyndman
Channel 4’s Sunday Brunch features history and fashion in type with Sarah Hyndman
Sarah Hyndman interviewed on Sunday Brunch on April 9th 2017, this is available here on catchup TV in the UK (the interview starts at around 01:10). This is an overview of the conversation that covered 550 years of type in eight and a half minutes, with a few supporting facts added in.
Competition: Have your work featured by Design Week & win a copy of the book
Competition time. Take part in the mash-up typeface challenge for the chance to have your work showcased by Design Week and to win a copy of How to Draw Type and Influence People.
Type Tasting Blog 