Typographic Time Machine #TimeType
Drop-in and get creative with letters at the V&A
Sat 17th and Sun 18th September, 11am-5pm
Free, drop in workshop, suitable for all ages
Design Studio, Learning Centre, Level 3, V&A, London SW7 2RL
Tag Archives: By Sarah Hyndman
Now you see it, now it’s gone…
Last chance to see this sign before the new tenants cover it over? Final 2016 Dalston Type Safaris departing 5th and 16th August booking now.
AIGA ‘How Type Can Tell the History of Your City’
How Type Can Tell the History of Your City
A London designer leads a tour of her neighborhood signage
By Ellen Himelfarb for AIGA’s Eye on Design.
**BOOK HERE for the final two Dalston Type Safaris taking place this year**
“On a recent Tuesday evening, I followed Sarah Hyndman around Dalston, one of London’s most creative and fast-gentrifying neighborhoods. Her so-called Dalston Type Safari hadn’t sounded like the most exotic endeavor, to this local, at least. It resembled a safari insofar as we roamed among native creatures, some growling to themselves, and kept alert for dangerous beasts of the wheeled variety.
“Yet Hyndman, author of Why Fonts Matter and an expert on the psychology of typefaces, came armed with vast amounts of wisdom (and a tote stuffed with gummy treats, popcorn, and hand-pressed postcards, lending it all a staycation vibe). I think we all came away as enlightened as if we’d been abroad and back.”
Survey: Do you work with designers/commission design?
Do you work with designers/commission design? Or are you a designer looking to develop professionally? Could you spare a few minutes to take part in a quick survey that will help the development of future Type Tasting workshops?
Click here to take the survey.
Type Tasting at the London Design Festival
Exciting and innovative Type Tasting events are planned for the London Design Festival with Bankside Design District. ‘Do You Judge a Wine by its Label?’ is an enlightening and enjoyable tasting evening that combines wine, design and science. Discover what the label tells you about a wine, and how it can even influence how it tastes (along with jolly nice Laithwaite’s wine). ‘What’s Your Type?’ workshops are bursting with fun games and demonstrations that teach you the personalities of typefaces and how to choose a font in three easy steps (no experience necessary). This will be hosted by Bedales in Borough Market.
TASTE
Do you judge a wine by its label?
Wine and type tasting evening, £30
Thursday 22nd September, 7.30pm – 9.30pm SOLD OUT
Tuesday 27th September, 7.30pm – 9.30pm BOOK NOW
Laithwaite’s, Arch 219-221, Stoney St, London SE1 9AA
A unique and enlightening wine/type tasting experience. Come on a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink. How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?
The wine and type tasting evening has been created by innovative type expert Sarah Hyndman, founder of Type Tasting, and will be co-hosted by Grant Hedley the wine tasting expert (tough job) with Laithwaite’s. The event will be held in the beautiful Laithwaite’s Arch store. This family owned, independent wine merchant has been finding some of the most exciting and enjoyable wines in the world for the last 50 years.
“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That
Book quickly, tickets are selling fast www.bit.ly/LDFWineType
Reviews from the preview evening:
LEARN
What’s your type?
Would you like to learn a simple 3-step process for choosing a font?
And to have access to the latest Type Tasting research results?
Wednesday 21st September, £15
Workshops last an hour; start times are 12pm, 2pm, 5pm, 7pm and 9pm.
Bedales Borough Market, 5 Bedale St, London SE1 9AL.
(No experience is needed, booking is necessary as numbers are limited).
BOOK NOW
Type Tasting is involved in extensive research quantifying how we respond to different typefaces. This workshop is based on results, not opinions; you will learn how to use this knowledge to make confident font choices.
• LEARN an easy 3-step process for choosing a font.
• FIND OUT why different fonts are suitable for different occasions.
• CREATE a font profile analysis chart to refer to when choosing fonts.
• UNDERSTAND how a font can look cheap, expensive, calm, angry and can even alter your experiences.
Also from Type Tasting during the London Design Festival
DISCOVER
Tate Modern: Talk and book signing
Saturday 17th & Sunday 18th September
Date to be announced
CREATE
V&A: Typographic Time Machine #TimeType
Saturday 17th & Sunday 18th September
Drop in and get creative at the V&A during the London Design Festival’s Graphics Weekend, sponsored by Monotype
DISCOVER / CREATE / LEARN / TASTE
Download the programme of Type Tasting events at the London Design Festival.
(Photos from Type Tasting at the V&A for LDF 2015 by David Owens)
Type got experimental last week
Unknown Outcomes
Type got experimental at last week’s Letterform Live, with a fascinating set of talks from our crack line up of speakers. Theo Inglis reports for Grafik…
Last Wednesday night saw the third event in Grafik’s Letterform Live series of events, presented in partnership with Monotype and the ISTD, and hosted by Protein Studios in Shoreditch, East London. The audience enjoyed five different speakers, each giving a short but rich and image-filled presentation, kicking off with a single typographic letterform of their choice and spiralling outwards from there. Our chosen theme for the night was ‘Experimental’, something very much open to individual interpretation. As the American designer and theorist Buckminster Fuller once said “There is no such thing as a failed experiment, only experiments with unexpected outcomes”.
4th of July
Jellybeans and ‘Experimental’
The theme of Grafik’s Letterform Live this week was ‘Experimental’, and it was an exciting evening to be a part of. My aim for the evening was to bring a bit of ‘bonkers and magic’ at a time of so much anxiety. We filled the bar with jellybeans and asked the 130 audience members to guess each flavour from the style of the typeface on the label. If you weren’t at the event you can still take part in this experiment here.
I spoke about how amazing the human brain is for the skilful way it creates a ‘sub-programme’ to perform the complex task of reading, which your subconscious performs automatically. Your eyes simply glance over a series of marks in a huge array of shapes and sizes and—as if by magic—stories, ideas, memories, songs, smells are conjured up right there in your mind.
An ampersand of type
“Float like a butterfly, sting like a bee.” The great Muhammad Ali.
“Float like a butterfly, sting like a bee. His hands can’t hit what his eyes can’t see. Now you see me, now you don’t. George thinks he will, but I know he won’t.” The great Muhammad Ali.
Type Tasting Blog 