“Some believe that smaller chocolate bars and sweets are the answer, others want a tax on sugary drinks or to encourage children to be more active. One expert, however, has come up with a novel solution to child obesity.
Sarah Hyndman, a graphic designer, says that the right typefaces can “nudge” people into healthier food choices, and this should start in schools…”
The article references the food can experiment that ran at the recent book launch at Tate Modern, and at the Type Tasting event at Shoreditch House for the D&AD Fringe Festival, were you there?
Do you work with designers/commission design? Or are you a designer looking to develop professionally? Could you spare a few minutes to take part in a quick survey that will help the development of future Type Tasting workshops? Click here to take the survey.
The theme of Grafik’sLetterform Live this week was ‘Experimental’, and it was an exciting evening to be a part of. My aim for the evening was to bring a bit of ‘bonkers and magic’ at a time of so much anxiety. We filled the bar with jellybeans and asked the 130 audience members to guess each flavour from the style of the typeface on the label. If you weren’t at the event you can still take part in this experiment here.
I spoke about how amazing the human brain is for the skilful way it creates a ‘sub-programme’ to perform the complex task of reading, which your subconscious performs automatically. Your eyes simply glance over a series of marks in a huge array of shapes and sizes and—as if by magic—stories, ideas, memories, songs, smells are conjured up right there in your mind.
In celebration of the official launch of Why Fonts Matter in the US today: This post about fonts and mood became the most popular post on It’s Nice That in the first three months of 2016. “The one womantour-de-force behind Type Tasting … looks at the power typography has over our lives and senses.”
In celebration of the official launch of Why Fonts Matter in the US today: Liz Stinson from Wired played the Type Dating Game via Skype. “20 percent of women said they’d pick Franklin Gothic as their typographic beau, the winner by a landslide. I know it sounds weird.”
Do you agree with the predictions at the end of the survey? Results will be published once enough people have taken part for clear patterns to form, and the next stage will be to do a real life tasting session. Sign up to the mailing list for updates.
Typography might just help you date, solve obesity and impact your mood; so we’ve learnt from type fanatic Sarah Hyndman. We’ve previously dubbed her “the one woman tour-de-force behind the Type Tasting enterprise”, which looks at the power typography has over our lives and senses. She’s now published a new book on the subject, Why Fonts Matter, and has kindly offered us an extract looking at the effects of typography on our emotions.
“Physically, we use our voice, facial expressions. gestures and posture to convey a wide range of emotional cues from the subtle to the dramatic. Typefaces and the way they are used provide a similarly extensive emotional range typographically.”
This year’s seasonal fun from Type Tasting invites recipients to play with one of the multi-sensory typography themes we’ve been experimenting with throughout the year. What smells would you think of as being quintessentially ‘Christmas’ and which typefaces would you match them with?