Tag Archives: typography

Using Typography to Hack Your Brain

The psychology of deliberately making a font hard to read

A central intention of design today is to reduce cognitive load, the amount of effort the brain needs to understand something, so that communication and comprehension are quick and easy. So it was a bit surprising when a typeface specifically designed to be hard to read recently made headlines in the design world. Why would anyone purposefully make a font difficult to read, you might ask, when developments in printing technology and type design have strived for centuries to make words more, not less readable?

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Take part in the Typographic Interventions project

What is a typographic intervention? What if it’s not what it says on the tin? Can typography alter your experiences, or nudge you to change your behaviour?

This year we are exploring the potential for creating typographic interventions that initiate positive behaviour change. You are invited to take part in typographic research. Some of the experiments you will take part in are in their early proof of concept stages, for others data is being gathered potentially to be published as a future collaborative study.

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Typography trends for 2018, 4. The return of flares & serifs

What typography trends are forecast for 2018 and how can you use them?
Trend 4. The return of flares & serifs
By Sarah Hyndman

Part 4 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

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What typography trends are predicted for 2018 and how can you use them?

What typography trends are predicted for 2018 and how can you use them?
By Sarah Hyndman

Keeping up with trends in typography can give you inspiration that keeps your design ideas fresh, or can enable you to differentiate yourself from (or align yourself with) your competitors. It also keeps you up to date with the exciting innovations happening in technology that could transform the future of visual communication.

Based on the predictions of trend forecasters, experts and our observations, these are the top trends that we predict will influence typography in 2018 and beyond. We will take a look at each trend, the sector it is likely to appear in, and explain how you could use it.

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