Tag Archives: By Sarah Hyndman

Dalston Type Safari

old dalston 3
old dalston 4

Take a walking tour of Dalston in East London with author Sarah Hyndman. See how the signage reveals that the area dates back to the 1800s with its own grand department store, pie & eel shop, Art Deco cinemas, a factory that sold paints to JMW Turner, and the market that inspired Eastenders.

Update. There are no Type Safaris departing this year as Sarah focuses on new and exciting projects. If you would like to arrange a private tour for your company please get in touch with sarah(a)typetasting.com.

“Fabulous tour of Dalston… Exploring the urban fabric through type” Sarah Stewart, Londonist

“A unique & interesting way to ‘read’ the city.” Sophie Nellis

Find out more…

old dalston 5

It’s time for a type revolution

It's time for a Type Revolution

It’s time for a type revolution. It’s time to change the way we think and talk about type: for non-experts to join the conversation. 

Type Tasting delivers talks, ice-breaker sessions, masterclasses and workshops that make the complex topic of typography accessible and relevant beyond the design studio. We take the type consumer’s point of view and explore the experience of type—how it influences our perception and can alter our decisions. 

“Clever, insightful and original, left a lasting buzz and excitement behind!” Charlotte Godfrey, BBC Bristol.

Playing Type Karaoke How you say it

It’s time for typography to be demystified. Design tools are becoming everyday applications and they are used by all of us both at work and at home. Typography—the choice of fonts and how they are arranged—is a fundamental element of design because it is what the voice looks like. Yet it is wrapped up in the language of a specialist discipline and this makes it intimidating for those outside the profession to join in the conversation.

“Sarah brings the power of fonts to everyone” Patrick Burgoyne, Editor of Creative Review.

Type Tasting experiments Type Tasting surprise1

It’s time for typography to become visible. We live in a time of increasing design awareness and we now ask questions about the messages we are bombarded with in our everyday lives. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Conscious awareness of the emotional life of fonts can give us more control over the decisions we make.

Continue reading →

D&AD New Blood Awards

d&ad006  d&ad001

Yesterday was a thought provoking and inspiring day judging the Monotype brief for the D&AD New Blood Awards. The brief was to take a cause they believed in and to use the power of type to make a difference. The winning entries were pulled apart by seven of us to reveal surprising layers of creativity, they changed the way we thought about something, and they made us care about the cause. Some causes were big and powerful ones, others were gentle and quiet, articulated in an incredible array of different voices.

d&ad002

Continue reading →

Nicer Tuesdays, the audience was the star of this talk

Screen Shot 2016-03-21 at 19.03.28
Screen Shot 2016-03-21 at 19.03.52 Screen Shot 2016-03-23 at 15.39.15
Screen Shot 2016-03-23 at 15.42.24 Screen Shot 2016-03-23 at 15.55.27

I was delighted to be invited to speak at Nicer Tuesdays recently. This is 12 minutes of audience participation including Typography Karaoke (in two teams), the Price is Right and the Type Dating Game. The audience is the star of this talk, you were absolutely brilliant, thank you. “A simple, but very effective demonstration of how type design affects the way we read, the way we respond to commands and even our moods from Sarah Hyndman.” It’s Nice That.

Watch the talk.

Industry talk at Shillington

typetasting_2©AliNeilly

Are we really that influenced by typography? Type specialist Sarah Hyndman seems to think so! And it looks like she made converts out of our students following her talk at Shillington. We had the unique opportunity of being part of Sarah’s ongoing psychological research for Oxford University, and through a series of sensory experiments we all learned a little bit more about both typography and ourselves.

The best experiments involve jellybeans, a lesson Sarah Hyndman was about to reveal. We were privileged to be a part of Sarah’s type tasting experiment, tasting chocolate, jellybeans and smelling fragrances while looking at different fonts to see if they affected our experiences. Our results will become part of the data for the Cross-modal Research Laboratory at Oxford University who are studying how different senses interact.

Read Kate Allen’s full review of Sarah’s talk here.

typetasting_1©AliNeilly

Layout 1 (Page 9 - 10)

Wine and type pairing survey

wine cover

What can a typeface reveal about the wine we drink? Take the survey and help us to find out.

Do you agree with the predictions at the end of the survey? Results will be published once enough people have taken part for clear patterns to form, and the next stage will be to do a real life tasting session. Sign up to the mailing list for updates.

Delhi Type Safari

Type Safari-Kawal Oberoi

Kawal Oberoi takes us on a Type Safari in Delhi
“The Quote I chose for Type Safari is “Dil Walon Ki Delhi” (English Translation—City Of People with big hearts—Delhi) which is a expression used for magnanimous spirit of Delhites. To letter this quote in Delhi’s Typographic DNA, I wanted to capture alphabets from signage of local restaurants, cinemas, old shops and public centres that are doing well despite globalisation. A weekend trip around the city got me lettering gems like the logo of Paras Cinema, which exists despite Multiplex cinemas attracting most of the audience. The flavours of Old Delhi—Karims, Pind Baluchi, Dhabas, the firework shops of Old Delhi, the tailor shops that exist from colonial times, the truck stands, the hand lettered exteriors of Herbal Medicine Tents and much more.” Kawal Oberoi 

Take up the Type Safari challenge
The combinations of type found on signage reveal a great deal about a city, town or specific area. They reflect the social, economic and historical development of the area and create their own, unique typographic DNA. Take up the challenge yourself and create a composition that reflects the area you live in.

Continue reading →

“Fun” “Brilliant” “Inspiring” “Eye-candy” “Enlightening”

IMG_2956.JPG

starstarstarstarstar
“Fun” “Brilliant” “Inspiring” “Eye-candy” “Enlightening” Amazon reviews

“A fascinating insight into how type can influence our feelings, our senses, and even our taste” Professor Charles Spence, University of Oxford

Bookseller 10 titles not to miss

Why Fonts Matter by Sarah Hyndman is out now, published by Virgin Books (Penguin/Random House).

#FontSunday host for the Design Museum

CbLHNGvWEAAh4fC TTTTypeDatingR

I was the guest host for the Design Museum’s #FontSunday on Twitter yesterday which was an amazing experience. I picked the Type Dating Game inspired theme of ‘Fanciable Fonts’ and you all tweeted in your photos of the typefaces you would date (or ditch), along with witty observations and a bad typographic chatup line or two. Thank you to everybody, we even trended on Twitter above Kanye for a few hours, well done!

Continue reading →