Publication day! I’m proud to announce that my new book ‘How to Draw Type & Influence People’, an activity book created with Laurence King Publishing Ltd, is out today.
Tag Archives: typography
Channel 4’s Sunday Brunch features history and fashion in type with Sarah Hyndman
Channel 4’s Sunday Brunch features history and fashion in type with Sarah Hyndman
Sarah Hyndman interviewed on Sunday Brunch on April 9th 2017, this is available here on catchup TV in the UK (the interview starts at around 01:10). This is an overview of the conversation that covered 550 years of type in eight and a half minutes, with a few supporting facts added in.
Vinyl Type: Guess the music genre

Vinyl Type: Guess the music genre
We took the Type Tasting record collection along to Letterform Live’s ‘Vinyl’ night with Grafik and Monotype. The record player and vinyl records were set up in the bar as a fun game to play before and after the talks. We invited the audience to guess the music genre from the typeface on the record label, and then to play the record to find out whether they were right. Best played with lashings of beer.

How to draw type and Influence People, and why this matters
How to draw type and Influence People, and why this matters
By Sarah Hyndman
As seen on Sunday Brunch!
Buy the book on Amazon
Font of Coincidence from London to Mumbai
Font of Coincidence
This is a story of my trip to teach in India. While I was there I met up with family of friends and discovered, to my surprise, that my book cover had been redesigned by a whole class of students for their typography exam that week.
Case study: Design thinking with typography workshop

By Sarah Hyndman
Would like to arrange a workshop for your company?
“Opened my mind to using different fonts, and their potential to evoke a reaction” Paul, UX designer.
A brilliant, and absolutely crazy journey into typography

Sarah Hyndman took Type Tasting to the Ecole Intuit Lab, a design college in Mumbai, India, where she spent a week teaching typography to sixty second and third year students. This is the experience of the week in the words of the students: Neha Godambe, Ruchi Mehta, Shruti Vidyanand, Tvesha Shah and Zahra Dhuliawala.
Pride, Prejudice & Perceptions at the British Academy

AVM Curiosities & Type Tasting present
Pride, Prejudice & Perceptions
British Academy Literature Week 2017: Adaptations and Transformations
15th–19th May, 9am to 6pm. Free, drop in, suitable for all.
Case study: One week typography course, Mumbai, India

By Sarah Hyndman
Client: Ecole Intuit Lab, Mumbai, India
Duration: One week
Participants: 60 year II and year III students
Read an interview with the students
A week long course for second and third year students at a graphic design institute in Mumbai.
Angels to Demons: Blackletter Workshop
By Sarah Hyndman
Learn, socialise & create
Angels to Demons: Blackletter Workshop
Three hour workshop and talk
The workshop can be held at a venue of your choice, or up to 15 can be accommodated in the Type Tasting Studio, The Chocolate Factory, London N16 7SX.







