Tag Archives: Sarah Hyndman

Learn about fonts: register your interest for a new series of e-learners

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Would you like to learn about type/fonts the Type Tasting way?

The Type Tasting approach takes the viewpoint of the type consumer and explores fonts through experiences and observations from everyday life. The e-learners will feature questions and challenges throughout and at the end there will be a short test which you can submit to have marked. Those who pass will receive a certificate and a virtual button to wear on their website or Facebook page with pride. These are aimed at curious font consumers, no prior typography experience is needed.

Titles in this series of e-learners are planned for later in the year. Each will guide you through learning about an area of type and you can vote for the first titles to be published. Choose which ones you would like when you register your interest*, and the most popular will be the first launched:

Sensory type: From a DIY Type Tasting.
History of type: Told through 10 record covers.
Type classification: From a Dalston Type Safari.
Type & perception: From font personality profiling.

Click here to register your interest in Type Tasting e-learners.


Learn ebook-history of typeLR  Learn ebook-type classificationLR  Learn ebook-type & perceptionLR

*There is no obligation to buy when you register your interest.

Top 6 type & lettering events at the London Design Festival

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The London Design Festival guide is out, time to pick the events you’d like to go to. Plan your festival well in advance as there is so much to do and the venues are spread across London. The Type Tasting sessions of interactive games and demonstrations with type will take place at the V&A on Saturday 19th and Sunday 20th September from 1-4pm each day. These are free to come along to and all are welcome, they’re not just for designers.

Mike Meyer photo Rachael Schofield London Design Festival
London Design Festival London Design Festival London Design Festival

This is the Type Tasting top 6 type/lettering events at the London Design Festival 2015
1. Type Tasting games and demos at the V&A (of course we think we’re number 1!)
2. Extravaganza of signpainting old and new in Southwark
3. Watch the art of calligraphy live with Paul Antonio at the V&A
4. Search for and create letterforms at the Lively Letters workshop at the V&A
5. Dia Batal uses the art of Arabic calligraphy to transform text into objects in Earls Court
6. Accept & Proceed launch new typeface Framework in Haggerston

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Brilliant volunteers needed

LDF V&A volunteers

Would you like to volunteer to be on the Type Tasting team for the pop-up event at the V&A for the London Design Festival? I’m looking for a few more brilliant people to join us and to help to make this event a show-stopping one to remember.

Roles include helping to build the tasting booths/games in advance; to set up/clear the room on the Saturday and Sunday; somebody to live tweet the event; and enthusiastic people to man the booths/games.

If you are available for the weekend of Saturday 19th and Sunday 20th of September, and possibly a couple of days/evenings before the event then please get in touch with me (sarah-at-typetasting.com) and let me know why you would like to be a part of this event?

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Pop-up Type Tastings at the V&A

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Have you ever wondered what a font might smell or taste like? Or what your choice of font says about your personality?

Join innovative type expert Sarah Hyndman to explore a series games which explore type and perception at the V&A for the London Design Festival with Design Week. Profile the personalities of typefaces; explore whether a font can make a product more expensive, more enjoyable, and how it could even alter the taste of what you eat. Find out which typefaces you would date, ditch or be ‘just good friends’ with and go home with your own Font Fortune. Sarah is the founder of Type Tasting and author of ‘The Type Taster’.

Type Tasting
Saturday 19th & Sunday 20th September 1-4pm
Victoria and Albert Museum
Cromwell Road, London SW7 2RL

Self-publishing success

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The Type Taster: How Fonts Influence You by Sarah Hyndman has become a self-publishing success story. It was published in February 2015 to great reviews and has now been picked up by Penguin/Random House who will publish the next edition early in 2016. This is a book about why fonts matter written for type consumers—all of us—which brings the appreciation of fonts to a wider audience.

The self-published edition has exclusive features and is now only available for a limited time. It includes a pair of ‘font goggles’ (3D glasses), which you can use to reveal the ‘secret’ messages communicated by fonts.

This limited edition comes in five cover options: each features a different font and you can read your personality analysis based on your cover choice. With only 400 of each cover the two most popular are selling out fast.

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London Live TV interview

london live studio

I was invited over to the London Live TV studios yesterday for a live interview with Claudia-Liza Armah about fonts, type consumers and what the signage reveals about Dalston on a Type Safari. The TV channel is based in Northcliffe House, a building in West London with a huge, bright atrium and a glass elevator vanishing up towards the glass ceiling.

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Typefaces from the TEDx talk

tedx talk

Typefaces from Sarah Hyndman‘s TEDx talk ‘Wake Up and Smell the Fonts’ (in order of appearance)
VAG rounded, Clarendon bold condensed, Tekton, Trajan, Impact, Engravers Gothic, Agincourt, Didot, Aesthetique, Times New Roman, Klute.
Star Wars in 15 fonts: Blackmoor, Orbit, Klute, Pneuma, Data Seventy, Chromium One, Bertram, Buffalo Gal, Slipstream, Shatter, Black Boton, Helvetica bold compressed, Forest Shaded, Klute, Creepy, F2FShpeetz, BangCom.
Thank you to Monotype.

Watch the talk here:

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Dalston Type Safaris for Summer 2016

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What does signage along a high street reveal about an area? What assumptions do you make that influence your choices? Will you take up the letter hunt challenge? (No prior experience needed, ideal for all).

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