Pop-up Type Tastings at the V&A

LDF V&A image 250

Have you ever wondered what a font might smell or taste like? Or what your choice of font says about your personality?

Join innovative type expert Sarah Hyndman to explore a series games which explore type and perception at the V&A for the London Design Festival with Design Week. Profile the personalities of typefaces; explore whether a font can make a product more expensive, more enjoyable, and how it could even alter the taste of what you eat. Find out which typefaces you would date, ditch or be ‘just good friends’ with and go home with your own Font Fortune. Sarah is the founder of Type Tasting and author of ‘The Type Taster’.

Type Tasting
Saturday 19th & Sunday 20th September 1-4pm
Victoria and Albert Museum
Cromwell Road, London SW7 2RL

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