Tag Archives: london design festival

If Futura Extra Bold was a person, what would they be like?

Type Dating Game

A taste of type

Posted on 23rd September 2015. Type / Typography

Typeface #3 was described as an “unstable wannabe with no style and a 50s moustache who, on a date, would take you for a hotdog at a bowling alley, all the while smelling of JOOP!”

If Futura Extra Bold was a person, what would they be like? Would you go on a date with them? And what does a typeface smell like? Sarah Hyndman’s Type Tasting games question our responses to fonts. Last weekend, she brought a pop-up version of her workshop to the V&A. Natalie Kelter described what happened for Creative Review.

Type Dating Game

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Type Tasting at the V&A in photos

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A glimpse of the Type Tasting at the V&A for the London Design Festival at the weekend in photos. Thank you to the team of brilliant volunteers and to everybody who came along and threw themselves into the games and experiments exploring the influence of different typefaces and fonts so wholeheartedly. We estimate around 500 of you visited during the two three-hour sessions and we now have lots of research data to tally up. You can still take part in a selection of the games and experiments online if you click here.

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Type Personality Game Show

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Brilliantly bizarre event

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“This brilliantly bizarre event seems like it could be plucked straight from Willy Wonka’s chocolate factory. Uncover the personalities of your favourite fonts and learn more about your own through a series of multi-sensory games at the V&A.”

Type Tasting at #3 on Rockett St George’s Our Favourite Things to See and Do at This Years London Design Festival

Pop-Up Preparation: A Type Tasting Event Teaser

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Hello it’s Natalie again, with my final blog post before the London Design Festival Pop-up event! We’re very busy in the studio today, putting together the final touches ready for everyone to come along and have a play with type tomorrow. If you’d like to know why those final touches include 1,800 chunks of chocolate, then carry on reading!

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Meet the Type Tasting team: Michelle

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Meet some of the Type Tasting team who will be taking you through the games and experiments live at the V&A for the London Design Festival on the 19th and 20th September. Find out more about the event here. Here we showcase the work of fine artist Michelle Loa Kum Cheung.

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Meet the Type Tasting Team: Zara & Eugenie

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Meet some of the Type Tasting team who will be taking you through the games and experiments live at the V&A for the London Design Festival on the 19th and 20th September. Find out more about the event here. Here we showcase the work of freelance designer and writer Zara Arshad and volunteer Eugenie Smit.

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Pop-up Preparation: A Type Tasting Event Teaser

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Hello it’s Natalie again! Here I am giving you another glimpse into the wild and wonderful things that I’ve been up to in the Type Tasting studio this week. If you’d like to find out how sixteen carefully wrapped parcels and a rather cheeky looking answer box are going to be involved in this weekend’s event, then carry on reading.

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Meet the Type Tasting Team: David & Charlie

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Meet some of the Type Tasting team who will be taking you through the games and experiments live at the V&A for the London Design Festival on the 19th and 20th September. Find out more about the event here. Here we showcase the work of professional photographer David Owens and graphic designer Charlie Watson.

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Pop-up Preparation: A Type Tasting Event Teaser

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Hello I’m Natalie, and this week I’ve been busy helping the Type Tasting studio, creating the games and experiments for the Pop-up Type Tasting event at the V&A for the London Design Festival on the 19th and 20th September. Find out more about the event here. Here I’m going to give you a sneak peek of what we’ve been up to!

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Meet the Type Tasting Team: Raissa & Michelle

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Meet some of the Type Tasting team who will be taking you through the games and experiments live at the V&A for the London Design Festival on the 19th and 20th September. Find out more about the event here. Here we showcase the work of hand letterer Raissa Pardini, and designer and illustrator Michelle Mildenberg.

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