How to draw type and Influence People, and why this matters
By Sarah Hyndman
As seen on Sunday Brunch!
Buy the book on Amazon
Tag Archives: Sarah Hyndman
Font of Coincidence from London to Mumbai
Font of Coincidence
This is a story of my trip to teach in India. While I was there I met up with family of friends and discovered, to my surprise, that my book cover had been redesigned by a whole class of students for their typography exam that week.
Case study: Design thinking with typography workshop

By Sarah Hyndman
Would like to arrange a workshop for your company?
“Opened my mind to using different fonts, and their potential to evoke a reaction” Paul, UX designer.
A brilliant, and absolutely crazy journey into typography

Sarah Hyndman took Type Tasting to the Ecole Intuit Lab, a design college in Mumbai, India, where she spent a week teaching typography to sixty second and third year students. This is the experience of the week in the words of the students: Neha Godambe, Ruchi Mehta, Shruti Vidyanand, Tvesha Shah and Zahra Dhuliawala.
Pride, Prejudice & Perceptions at the British Academy

AVM Curiosities & Type Tasting present
Pride, Prejudice & Perceptions
British Academy Literature Week 2017: Adaptations and Transformations
15th–19th May, 9am to 6pm. Free, drop in, suitable for all.
It’s Nice That Review of the Year

Goodbye 2016, hello 2017
It’s been quite a year. Thank you to all of you who have been a part of Type Tasting and joined in so enthusiastically. I’ve enjoyed meeting you, and I’m looking forward to the new events planned for next year. Instead of writing a summary of the year I would like to share the interview I recently gave It’s Nice That for their Review of the Year, because the great questions they ask frame the summary perfectly. Below are extracts or you can read the full interview here.
It’s Nice That Review of the Year 2016
Graphic designer Sarah Hyndman.
Words by Rebecca Fulleylove.
Our tenth interview for Review of the Year sees us chat to designer Sarah Hyndman about the incredible experiences she’s had this year and the work she continues to do with Type Tasting.
Case study: One week typography course, Mumbai, India

By Sarah Hyndman
Client: Ecole Intuit Lab, Mumbai, India
Duration: One week
Participants: 60 year II and year III students
Read an interview with the students
A week long course for second and third year students at a graphic design institute in Mumbai.
Case study: Type Tasting retreat

Case study: Type Tasting retreat
By Sarah Hyndman
This is a day-long session away from the computer designed to flex your team’s design thinking abilities as they investigate the user experience of typography, and its role as an essential design tool. This workshop combines a design thinking challenge, with hands-on typographic explorations, lashings of theory, and latest thinking in type perception for your team to take back to their desks.
Angels to Demons: Blackletter Workshop
By Sarah Hyndman
Learn, socialise & create
Angels to Demons: Blackletter Workshop
Three hour workshop and talk
The workshop can be held at a venue of your choice, or up to 15 can be accommodated in the Type Tasting Studio, The Chocolate Factory, London N16 7SX.
Typographic Rebellion Workshop

By Sarah Hyndman
Learn, socialise & create
Typographic Rebellion Workshop
Three hour workshop and talk
The workshop can be held at a venue of your choice, or up to 15 can be accommodated in the Type Tasting Studio, The Chocolate Factory, London N16 7SX.





