Meet some of the Type Tasting team who will be taking you through the games and experiments live at the V&A for the London Design Festival on the 19th and 20th September. Find out more about the event here. Here we showcase the work of London based designer Miho Aishima and photography graduate Manolya Isik. Continue reading
Have you ever wondered what a font might smell like? Whether it can make a product appear more expensive? Or what your choice of font says about your personality?
Join innovative type expert Sarah Hyndman as she invites you to join in with the research by taking part in a series of entertaining games and perception experiments with type. Profile the personalities of typefaces; judge whether a font can make a product more expensive and therefore more enjoyable, and explore whether it could even alter the taste of what you eat. Find out which typefaces you would date, ditch or be ‘just good friends’ with and how they reflect your own personality. Sarah is the founder of Type Tasting, author of ‘The Type Taster: How Fonts Influence You’.
You are invited into a ‘typographic wonderland’ of interactive games and experiments involving fonts which are designed to surprise and intrigue. These explore our role as type consumers and show how type is woven into the rituals of our everyday lives. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. Come along and you can be a part of this innovative research and be the first to find out the results.
• Try on ‘font goggles’ to reveal what some fonts are really communicating to you.
• Try your hand at font sniffing: can you match the smells to the typefaces?
• Witness fonts altering the meanings of words right before your very eyes.
• Be amazed that a font could have the power to alter the taste of your food.
• See what personalities fonts have, and what they reveal about YOUR personality.
“You’ll never look at fonts in the same way again.” Hannah Stewart
“As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell.” Jake Wallis Simons, CNN
Would you like to volunteer to be on the Type Tasting team for the pop-up event at the V&A for the London Design Festival? I’m looking for a few more brilliant people to join us and to help to make this event a show-stopping one to remember.
Roles include helping to build the tasting booths/games in advance; to set up/clear the room on the Saturday and Sunday; somebody to live tweet the event; and enthusiastic people to man the booths/games.
If you are available for the weekend of Saturday 19th and Sunday 20th of September, and possibly a couple of days/evenings before the event then please get in touch with me (sarah-at-typetasting.com) and let me know why you would like to be a part of this event?
Have you ever wondered what a font might smell or taste like? Or what your choice of font says about your personality?
Join innovative type expert Sarah Hyndman to explore a series games which explore type and perception at the V&A for the London Design Festival with Design Week. Profile the personalities of typefaces; explore whether a font can make a product more expensive, more enjoyable, and how it could even alter the taste of what you eat. Find out which typefaces you would date, ditch or be ‘just good friends’ with and go home with your own Font Fortune. Sarah is the founder of Type Tasting and author of ‘The Type Taster’.
Type Tasting
Saturday 19th & Sunday 20th September 1-4pm
Victoria and Albert Museum
Cromwell Road, London SW7 2RL
A great photo of the audience at the Type Tasting talk at the V&A with the London Design Festival at the weekend. More photos and results to come soon…
Join graphic designer Sarah Hyndman for an interactive Type Tasting talk full of demonstrations about how typefaces influence what we read.
14th September 2014
2-3.30pm
Seminar Room 3, Learning Centre, (Level 3)
V&A
London
For the London Design Festival a year ago, Type Tasting posed the question “what’s your creative London?”. Stunning words were created for the exhibition by a wide range of designers and non designers of all ages and from around the world. We were delighted that Ralph Steadman and Alan Kitching created words in their own inimitable styles. All of the words were displayed at the V&A.
London = ‘25 Hr City’ built by Edward Hill
Process: Brainstorming / Exploration / Destruction / Preparation / Outlining / Heart / Crane / Building / Expanding / Pausing / River & Trees / Lettuce and Watercress / Conclusion
Where you there?
If you came along to our London Design Festival workshops at the V&A we’d love to hear your comments (or see your photos). Please either comment here or email sarah@typetasting.com
Type Tasting’s Sarah Hyndman on the BBC’s The Arts Hour
“We hear from Sarah Hyndman about how new sign design in London is reflecting the cultural and economic changes in the city.” Interviewed by Nikki Bedi. Listen to the interview.
Type Tasting Blog 