The Type Tasting studio is full of jars of smells, sweets, mystery boxes to identify from the typefaces on the packaging, typographic memorabilia and puzzles. “Walking into the Type Tasting studio was like walking into a mad scientist’s lab” Robert Boick.
Tag Archives: By Sarah Hyndman
What will your April Fools mystery font be?
Happy April Fools Day! All copies of The Type Taster: How Fonts Influence You books purchased today will arrive with an exclusive April Fools dust jacket featuring a surprise font.
Neon Austin
Meet some of the Type Tasters
South by Southwest here I come…
I’m looking forward to an exciting couple of weeks in Austin, Texas leaving next week. I’m honoured to be presenting a short talk on Saturday March 14th and then I get to spend the rest of the time being curious and inspired by the unfolding themes and ideas, many of which will be influencing us tomorrow. It’s an amazing event to be a part of so I’m delighted to be going back and it’s going to be great to meet up with the friends I made last time.
Book reviews and comments
The Type Taster: How Fonts Influence You by Sarah Hyndman
“This alongside the typography bible (Robert Bringhurst’s Elements of Typographic Style) should become a staple in everyones collection.” James (via Creative Review blog)
“Packs a lot of information without being pedantic”
“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.
“I never thought a book on Typography would make me laugh so much.” Caryl Jones, Communications consultant.
“Brilliant! Full of delights on each page. I love how you have engaged the reader throughout.” Nicole Phillips, Typograph.her
“The first thing we did–of course!–was to look at what each font said about us. They were pretty close. How did you do that?” Suroor Alikhan
“A great read, fun and informative!” Anja Wohlstrom, ICON Magazine
It’s great to see the books arriving
Photos tweeted by Geraldine Marshall @BHamGraphicDNA, James Fooks-Bale @jamesfooksbale, Hammond Design @HammondDesign.
Two days to book launch
“I never thought a book on Typography would make me laugh so much” Caryl Jones
“This is a fun romp through the world of typography—its evolution and application in today’s visual world that will make you think and make you laugh. This hugely enjoyable book is engaging, insightful and entertaining. Highly recommended” Caryl Jones, Communications consultant.
“This book is great! It’s an easy read which will go down a treat with designers and enthusiasts” Geraldine Marshall, Type Talk coordinator & member of the typographic hub, BCU.
“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.
“Fantastic. Very clever” Sarah’s Mum
‘The Type Taster: How Fonts Influence You’ by Sarah Hyndman is not available in the shops, click here to buy a copy.
A batch of edible Helvetica for the book launch
I’m baking edible Helvetica for visitors coming to the studio to buy a book this week. Click here for the recipe if you would like to bake some yourself.
Type & Cake Bake Off
I recently gave a talk to the Visual Communication (VisCom) students at the Arts University Bournemouth. After the talk I was delighted to accept the invitation to be one of the judges of their third annual Type & Cake bake off.
Type Tasting Blog 