Type Tasting at SXSW, Austin, Texas
Speaker: Sarah Hyndman
Type Tasting at SXSW, Austin, Texas
Type Idol
Band logos or album covers become iconic and result in a herd of spin off merchandising. We scribbled the logos on our school books, have the poster on our walls, wear the t-shirt, get the tattoo. They become so familiar that they become idols in their own right and can be reduced down to a simple typographic element and still be recogniseable.
How many do you recognise?
We are surrounded by fonts in our everyday lives and we use them to navigate our environment, understanding instinctively that they communicate a great deal of the information before we’ve even read the words. We choose typefaces to express our personal style or to demonstrate our allegiance to a philosophy, music style or band.
Which type of music would you expect to hear when you play each of the records above?
Book a Type Tasting if you would like to find out more…
Virtual Type Safari: Record Shop
Take a virtual tour of the Type Tasting record collection and hear the stories behind the typography on the record sleeves.
(Studio based talk with slides)
Guess the film?
We had a creative and productive Type & Sound workshop on Thursday with the Save the Children design team. Do you recognise the films referenced in the posters created during the session?
London = ‘25 Hr City’ built by Edward Hill
Process: Brainstorming / Exploration / Destruction / Preparation / Outlining / Heart / Crane / Building / Expanding / Pausing / River & Trees / Lettuce and Watercress / Conclusion
If you came along to our London Design Festival workshops at the V&A we’d love to hear your comments (or see your photos). Please either comment here or email sarah@typetasting.com
Type Tasting’s Sarah Hyndman on the BBC’s The Arts Hour
“We hear from Sarah Hyndman about how new sign design in London is reflecting the cultural and economic changes in the city.” Interviewed by Nikki Bedi. Listen to the interview.
What’s your London? with #LDF13 at the V&A
The drop in workshop on Sunday beneath our exhibition of words at the V&A with the London Design Festival was just as lively as Saturday. Here are the words made with their smiling creators.
Type Tasting with the London Design Festival at the V&A
It was a weekend of Type Tasting drop in workshops at the V&A beneath our impressive collection of creative London words. The room was buzzing with chatter as people came in and looked at the collection, especially as the new words were added throughout the weekend and covered the walls by the end.
We’ve been posing the question “what’s your creative London?” and the collection overhead inspired participants to sit down and create their own responses. Many arrived looking determined and announcing “I’m here to make my word”. Our corner of the V&A became the hive of creativity and messy activity. The tables were filled with faces of concentration and the sounds of cutting and scribbling with the occasional “pass the glue?”. See portraits of the participants with their completed words.
We’re also delighted to have welcomed those who traveled from far afield to join us having listened to me being interviewed by John Humphrys and Justin Webb on BBC Radio 4 on Saturday morning.
The day was documented by Oli Frape who set up his easel for Live Lettering throughout Saturday, we played lively rounds of Typography Karaoke and covered much of the remaining wall space with the newly created words.
And most importantly thank you to the Type Tasting team who you all met at the weekend who briefed, encouraged, photographed and cheered everybody on.
Saturday of words with #LDF13 at the V&A
We had such a creative Type Tasting weekend of drop in workshops beneath our exhibition of words at the V&A with the London Design Festival. The question we’ve been asking everybody is “what’s your creative London?” and here are some of the responses created on Saturday.