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Type Tasting at SXSW, Austin, Texas

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Type Tasting at SXSW, Austin, Texas

Saturday March 8th
Type Tasting drop in workshops in which participants get creative to reinterpret letters inspired by streetsigns and signage from around the world. The variation of signage styles reflect social and historical development of typography in each region and will enable us to build up a visual representation of global typography trends. Participants will each be provided with a simple template for a letter which they will customise using a range of markmaking and collage materials. The event will be eight hours long, but participants can drop in at any time.
Speaker: Sarah Hyndman

Type Idol

Icon_TShirts©SarahHyndman

Type Idol

Band logos or album covers become iconic and result in a herd of spin off merchandising. We scribbled the logos on our school books, have the poster on our walls, wear the t-shirt, get the tattoo. They become so familiar that they become idols in their own right and can be reduced down to a simple typographic element and still be recogniseable.

How many do you recognise?

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What Music am I?

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We are surrounded by fonts in our everyday lives and we use them to navigate our environment, understanding instinctively that they communicate a great deal of the information before we’ve even read the words. We choose typefaces to express our personal style or to demonstrate our allegiance to a philosophy, music style or band.

Which type of music would you expect to hear when you play each of the records above?

Book a Type Tasting if you would like to find out more…

Virtual Type Safari: Record Shop
Take a virtual tour of the Type Tasting record collection and hear the stories behind the typography on the record sleeves.
(Studio based talk with slides)

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London = ‘25 Hr City’ built by Edward Hill

25HCITY final
25HCITY 1b 25HCITY 10b 25HCITY 6a

London = ‘25 Hr City’ built by Edward Hill

Process: Brainstorming / Exploration / Destruction / Preparation / Outlining / Heart / Crane / Building / Expanding / Pausing / River & Trees / Lettuce and Watercress / Conclusion

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Type Tasting’s Sarah Hyndman on the BBC’s The Arts Hour

me on arts hour

Type Tasting’s Sarah Hyndman on the BBC’s The Arts Hour

“We hear from Sarah Hyndman about how new sign design in London is reflecting the cultural and economic changes in the city.” Interviewed by Nikki Bedi. Listen to the interview.

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Type Tasting with the London Design Festival at the V&A

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Type Tasting with the London Design Festival at the V&A

It was a weekend of Type Tasting drop in workshops at the V&A beneath our impressive collection of creative London words. The room was buzzing with chatter as people came in and looked at the collection, especially as the new words were added throughout the weekend and covered the walls by the end.

We’ve been posing the question “what’s your creative London?” and the collection overhead inspired participants to sit down and create their own responses. Many arrived looking determined and announcing “I’m here to make my word”. Our corner of the V&A became the hive of creativity and messy activity. The tables were filled with faces of concentration and the sounds of cutting and scribbling with the occasional “pass the glue?”. See portraits of the participants with their completed words.

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We’re also delighted to have welcomed those who traveled from far afield to join us having listened to me being interviewed by John Humphrys and Justin Webb on BBC Radio 4 on Saturday morning.

The day was documented by Oli Frape who set up his easel for Live Lettering throughout Saturday, we played lively rounds of Typography Karaoke and covered much of the remaining wall space with the newly created words.

And most importantly thank you to the Type Tasting team who you all met at the weekend who briefed, encouraged, photographed and cheered everybody on.

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Saturday of words with #LDF13 at the V&A

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Saturday of words with #LDF13 at the V&A

We had such a creative Type Tasting weekend of drop in workshops beneath our exhibition of words at the V&A with the London Design Festival. The question we’ve been asking everybody is “what’s your creative London?” and here are some of the responses created on Saturday.

holding squiggle_lr holding ensemble_lr holding culture_lr

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