Tag Archives: typeface

Creative Lockdown Project: Edible alphabet

Creative Lockdown Project: Edible alphabet

This is the third creative lockdown challenge. These challenges are designed to be a bit of fun and to document our time collectively spent in lockdown. Please share this creative challenge with your friends and post your final results on social media.

Challenge
Use the food you have in your home to create an edible alphabet. Think about a word you would like to spell out and work out how to make the letters. Will you arrange the food you’re about to eat or would you like to bake something from scratch?

Don’t go out shopping to buy any extra ingredients, the challenge is to use what you can find in your kitchen. It would be great to see photos of the process as you bake or create your letters.

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Creative Lockdown Project: Human body alphabet

Creative Lockdown Project: Human body alphabet

This is the second creative lockdown challenge designed to be a bit of fun and to document our time collectively spent in lockdown. Please share it with friends and post your final results on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.

Challenge

For you and a friend to create an alphabet using the human body and a video chat app. You need at least one other self-isolating person to take part, but feel free to turn it into an alphabet challenge party with a large group of friends!

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Creative Lockdown Project: Object alphabet

Creative Lockdown alphabet ideas

Creative Lockdown Project: Object alphabet

These are strange and unsettling times as around a quarter of the world’s population is now living under lockdown. We’re all readjusting to the new situation and contemplating the future, but the most important thing we can do is listen to the scientists and to stay at home.

Every week I’m going to post a creative project you can do at home that will be a bit of fun and will also document our time collectively spent in lockdown. This is the first creative challenge, please share it with friends and post your final results on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.

Challenge

Look around your home and find an object that you would like to turn into an alphabet. It’s fun if this is clearly a household object so that it represents your time spent in lockdown. For example you could use your glasses, a pair of scissors, a coathanger, kitchen utensils or a child’s toy.

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i Newspaper “The science of Coca Cola’s ‘eat me’ font can make us eat healthily”

“If you see a “danger” sign written in the Comic Sans typeface, would you pay attention to the warning? What does Times New Roman taste like? Is a lemon fast or slow?” Paul Bignell for i Newspaper.

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The Times: Using right fonts on labels could tackle obesity

“Some believe that smaller chocolate bars and sweets are the answer, others want a tax on sugary drinks or to encourage children to be more active. One expert, however, has come up with a novel solution to child obesity.

Sarah Hyndman, a graphic designer, says that the right typefaces can “nudge” people into healthier food choices, and this should start in schools…”

The article references the food can experiment that ran at the recent book launch at Tate Modern, and at the Type Tasting event at Shoreditch House for the D&AD Fringe Festival, were you there?

Publication day of How to Draw Type and Influence People by Sarah hyndman

Publication day! I’m proud to announce that my new book ‘How to Draw Type & Influence People’, an activity book created with Laurence King Publishing Ltd, is out today.

Find out more about the book here.

Buy the book on Amazon here

Vinyl Type: Guess the music genre

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Vinyl Type: Guess the music genre
We took the Type Tasting record collection along to Letterform Live’s ‘Vinyl’ night with Grafik and Monotype. The record player and vinyl records were set up in the bar as a fun game to play before and after the talks. We invited the audience to guess the music genre from the typeface on the record label, and then to play the record to find out whether they were right. Best played with lashings of beer.

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Wine and Type Tasting event photos

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By Sarah Hyndman

Do You Judge a Wine by its Label?
Would you like us to host a wine & type tasting for your Christmas do? Find out more.

We had a fantastic Wine and Type Tasting event at Laithwaite’s Arch with Bankside Design District for the London Design Festival. Here is a glimpse of the evening, all the photos are by David Owens. There will be a second tasting on Tuesday 27th September and a Christmas one is planned on 8th December. Find out more here. 

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“Surprising and very interesting” Richard, “Fascinating” Cherry, “Illuminating” Piers, “Intriguing” Clare, “Very different but rewarding” Lee, “Fun and informative” Sara, “Really interesting! Surprisingly scientific” Rachael, “It was fabulous, surprising and delicious!” Syd.

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

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Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman

 

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Take home tasting notes, spot prizes and type specimens

What's Your Type?

What’s Your Type?

The one-hour workshops taking place on Wednesday 21st September for the London Design Festival are fun and intensive sessions in which you will explore typefaces and what they communicate independently of the words they spell out. You will create your own tasting notes to take home along with a certificate, and we are delighted to have spot prize tickets to the Museum of Brands and type specimens from type foundry Fontsmith.

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