Tag Archives: typeface

Wine and Type Tasting event photos

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By Sarah Hyndman

Do You Judge a Wine by its Label?
Would you like us to host a wine & type tasting for your Christmas do? Find out more.

We had a fantastic Wine and Type Tasting event at Laithwaite’s Arch with Bankside Design District for the London Design Festival. Here is a glimpse of the evening, all the photos are by David Owens. There will be a second tasting on Tuesday 27th September and a Christmas one is planned on 8th December. Find out more here. 

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“Surprising and very interesting” Richard, “Fascinating” Cherry, “Illuminating” Piers, “Intriguing” Clare, “Very different but rewarding” Lee, “Fun and informative” Sara, “Really interesting! Surprisingly scientific” Rachael, “It was fabulous, surprising and delicious!” Syd.

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

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Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman

 

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Take home tasting notes, spot prizes and type specimens

What's Your Type?

What’s Your Type?

The one-hour workshops taking place on Wednesday 21st September for the London Design Festival are fun and intensive sessions in which you will explore typefaces and what they communicate independently of the words they spell out. You will create your own tasting notes to take home along with a certificate, and we are delighted to have spot prize tickets to the Museum of Brands and type specimens from type foundry Fontsmith.

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Jellybeans and ‘Experimental’

Q&A at Letterform Live

The theme of Grafik’s Letterform Live this week was ‘Experimental’, and it was an exciting evening to be a part of. My aim for the evening was to bring a bit of ‘bonkers and magic’ at a time of so much anxiety. We filled the bar with jellybeans and asked the 130 audience members to guess each flavour from the style of the typeface on the label. If you weren’t at the event you can still take part in this experiment here.

Jelly beans at Letterform Live Jelly beans at Letterform Live

I spoke about how amazing the human brain is for the skilful way it creates a ‘sub-programme’ to perform the complex task of reading, which your subconscious performs automatically. Your eyes simply glance over a series of marks in a huge array of shapes and sizes and—as if by magic—stories, ideas, memories, songs, smells are conjured up right there in your mind.

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If You Love That Font So Much, Why Don’t You Date It? Wired

Wired

In celebration of the official launch of Why Fonts Matter in the US today: Liz Stinson from Wired played the Type Dating Game via Skype. “20 percent of women said they’d pick Franklin Gothic as their typographic beau, the winner by a landslide. I know it sounds weird.”

Wired
If You Love That Font So Much, Why Don’t You Date It?
By Liz Stinson

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AIGA: The World’s Most Expensive-looking Font Might Surprise You

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The World’s Most Expensive-looking Font Might Surprise You
By Madeleine Morley for AIGA

When you hear the word “luxury,” it’s easy to conjure up the colors gold, silver, and velvety purple; yet when it comes to typography, what we associate with wealth is less clear-cut. For the ancient Greeks, rare and precious purple ink came from sea snails found deep in the ocean, a dye so difficult to obtain it was reserved for kings. We don’t mine the sea for letters of the alphabet though, so what’s the typeface equivalent of purple ink, the fanciest looking font?

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Type Idol

Icon_TShirts©SarahHyndman

Type Idol

Band logos or album covers become iconic and result in a herd of spin off merchandising. We scribbled the logos on our school books, have the poster on our walls, wear the t-shirt, get the tattoo. They become so familiar that they become idols in their own right and can be reduced down to a simple typographic element and still be recogniseable.

How many do you recognise?

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What Music am I?

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We are surrounded by fonts in our everyday lives and we use them to navigate our environment, understanding instinctively that they communicate a great deal of the information before we’ve even read the words. We choose typefaces to express our personal style or to demonstrate our allegiance to a philosophy, music style or band.

Which type of music would you expect to hear when you play each of the records above?

Book a Type Tasting if you would like to find out more…

Virtual Type Safari: Record Shop
Take a virtual tour of the Type Tasting record collection and hear the stories behind the typography on the record sleeves.
(Studio based talk with slides)

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Workshop at Cass Art Islington

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Workshop at Cass Art Islington

Type Tasting went to Cass Art Islington, a perfect place to hold a workshop. Participants got away from the computer to get their hands dirty experimenting with typography and exploring its expressive qualities. We explored the topic of ‘creative London’ through typography, mark making and materials. The words created will be a part of Type Tasting with the London Design Festival at the V&A.

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