The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a ‘Taster’ in the studio where I will invite you to play some classic Type Tasting games.
Ticket update: Saturday is SOLD OUT, there is still availability for Sunday.
The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a Type Safari and letter hunt through N16, or come along for a Type Tasting ‘Taster’ in the studio.
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Sarah Hyndman’s talk was a game-changer. In a tech-focused city, such as SF, designers are often asked to produce analytics for aesthetics they create. Clients will say, “You chose to use this typeface but what’s the data to back up the decision? Does type matter?” Sarah believes, and is proving quantitatively, that typeface choices do indeed matter and are largely influential in consumer behavior. She explores a lot of synesthesic topics in her research and workshops — presenting visual content to evoke an auditory or gustatory response. She builds on the work of cognitive neuroscientists and brings their questions and insights into a real-world lab of designer attendees.
TALK: TASTING TYPE, SARAH HYNDMAN
TYPO San Francisco
Friday 1st May
10am (Pacific time, 6pm GMT)
Yerba Buena Center of the Arts
This is being live streamed at http://typotalks.com/sanfrancisco/
The Type Tasting studio is full of jars of smells, sweets, mystery boxes to identify from the typefaces on the packaging, typographic memorabilia and puzzles. “Walking into the Type Tasting studio was like walking into a mad scientist’s lab” Robert Boick.
I’m looking forward to an exciting couple of weeks in Austin, Texas leaving next week. I’m honoured to be presenting a short talk on Saturday March 14th and then I get to spend the rest of the time being curious and inspired by the unfolding themes and ideas, many of which will be influencing us tomorrow. It’s an amazing event to be a part of so I’m delighted to be going back and it’s going to be great to meet up with the friends I made last time.
The Type Taster: How Fonts Influence You by Sarah Hyndman
“This alongside the typography bible (Robert Bringhurst’s Elements of Typographic Style) should become a staple in everyones collection.” James (via Creative Review blog)
“Packs a lot of information without being pedantic”
“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.
“I never thought a book on Typography would make me laugh so much.” Caryl Jones, Communications consultant.
“Brilliant! Full of delights on each page. I love how you have engaged the reader throughout.” Nicole Phillips, Typograph.her
“The first thing we did–of course!–was to look at what each font said about us. They were pretty close. How did you do that?” Suroor Alikhan
“A great read, fun and informative!” Anja Wohlstrom, ICON Magazine
Photos tweeted by Geraldine Marshall @BHamGraphicDNA, James Fooks-Bale @jamesfooksbale, Hammond Design @HammondDesign.
Type Tasting Blog 