Case study: Type Tasting retreat
By Sarah Hyndman
This is a day-long session away from the computer designed to flex your team’s design thinking abilities as they investigate the user experience of typography, and its role as an essential design tool. This workshop combines a design thinking challenge, with hands-on typographic explorations, lashings of theory, and latest thinking in type perception for your team to take back to their desks.
By Sarah Hyndman
Learn, socialise & create
Angels to Demons: Blackletter Workshop
Three hour workshop and talk
The workshop can be held at a venue of your choice, or up to 15 can be accommodated in the Type Tasting Studio, The Chocolate Factory, London N16 7SX.
By Sarah Hyndman
Learn, socialise & create
Typographic Rebellion Workshop
Three hour workshop and talk
The workshop can be held at a venue of your choice, or up to 15 can be accommodated in the Type Tasting Studio, The Chocolate Factory, London N16 7SX.
By Sarah Hyndman
I chatted to Louis Bradley of Dazed and Confused Magazine about typographic rebellion and how the ultimate way to rebel against the increasing ubiquity of the sans serif might be to use fonts that provoke a reaction like Comic Sans or Papyrus.
“How to start a revolution with Comic Sans. Could something as simple as font have been the catalyst for the spread of punk or behind Donald Trump’s win? We explore the hidden power of typeface”
By Sarah Hyndman
Do you Judge a Wine by its Label?
Wine & Type Tasting, 8th December, 7:30pm to 9:30pm (sold out)
A sellout success at the London Design Festival this year
“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That
By Sarah Hyndman
Find out how typography gave the angst and rebellion of Punk a voice, and how you can use fonts to ensure that YOUR message is heard.
By Sarah Hyndman
I recently created a week-long course for the wonderful 2nd & 3rd year students at the École Intuit Lab in Mumbai, India. Here’s a 3 minute edit of the Master Talk I gave at the end of the week to industry leaders and students. Full report on the course coming soon, to be written by the students.
Designer and type fanatic Sarah Hyndman shares her most-cherished books with It’s Nice That.
By Rebecca Fulleylove
Sarah Hyndman is a graphic designer, author, researcher and the founder of Type Tasting, an experimental type studio delivering talks, workshops and events. Sarah researches and teaches about the psychology of type and how to use it to communicate more effectively. She runs workshops, gives talks and creates events such as Wine and Type Tastings, which pose the question: “Do you judge a wine by its label?” Sarah is also the author of Why Fonts Matter, which we published an extract from earlier this year that discussed the effects of typography on our emotions. She is just on the cusp of publishing a second book, How to Draw Type and Influence People, which will be published by Laurence King in spring 2017.
The designer’s inspiration comes from outside the design world, taking ideas from different genres and exploring them through the lens of typography. With this abundance of influences we wanted to find out what sits atop Sarah’s bookshelf and lucky for us it’s a diverse mix of books on packaging design, typography and food.
Typographer and graphic designer Sarah Hyndman, author of Why Fonts Matter, will be giving a talk this month about the power of typefaces in the punk era, part of the current Graphics of Punk exhibition on at the Museum of Brands.
We speak to her about how punk democratised design, and why Snapchat is the modern-day equivalent.
By Sarah Hyndman
Do You Judge a Wine by its Label?
Would you like us to host a wine & type tasting for your Christmas do? Find out more.
We had a fantastic Wine and Type Tasting event at Laithwaite’s Arch with Bankside Design District for the London Design Festival. Here is a glimpse of the evening, all the photos are by David Owens. There will be a second tasting on Tuesday 27th September and a Christmas one is planned on 8th December. Find out more here.
“Surprising and very interesting” Richard, “Fascinating” Cherry, “Illuminating” Piers, “Intriguing” Clare, “Very different but rewarding” Lee, “Fun and informative” Sara, “Really interesting! Surprisingly scientific” Rachael, “It was fabulous, surprising and delicious!” Syd.
“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts
“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London
Type Tasting Blog 