Tag Archives: Sarah Hyndman

Helvetica water biscuits recipe

helv cooked 003

Helvetica water biscuits recipe
Edible typography
Using food to describe the experience of typography

The typeface Helvetica was created to be neutral and to have great clarity, but to have no intrinsic meaning of its own. It was intended that it could communicate any message, but without it being influenced by the style of the font in any way. i.e. clear enough to be used across a wide range of applications, but plain and neutral enough that that its sole purpose is to support the message.

My interpretation of Helvetica is to create it from savoury water biscuits which are plain enough that they can be included in a wide range of meals but take on the flavour and style of the food that they accompany. They have a sprinkling of salt to make them tasty enough to eat, and a dash of rosemary for a Swiss Alpine touch. Serve them with cheese, ham or a tasty dip.

Recipe

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Talking Edible Typography at Eye Magazine’s Type Tuesday

me talking by JLW

Here at Type Tasting I’ve been having conversations about how we respond to different typefaces. Whether we’re type designers, graphic designers or nothing to do with the design industry, all of us are type consumers. We interact with typefaces constantly in our everyday lives and, although it happens on an instinctive level, when we read a word the choice of font also has an effect on us.

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A day of baking edible fonts

fut 002b

A day of baking edible fonts for Type Tuesday hosted by Eye Magazine at St Brides on Tuesday April 1st. I’m one of the speakers and I’ll be explaining how my edible type is all about starting conversations about typography around how different fonts evoke associations. I’ll be bringing the freshly baked biscuits with me.

Above is Futura in progress: sweet & brightly coloured cookies, coloured icing if I have time. Below are Baskerville in progress: tea infused biscuits for authentic 1700s flavour, and Helvetica in progress: plain water biscuits with a dash of rosemary & salt. If you have any ideas or comments please join the conversation with @TypeTasting on Twitter.

bask 001 crop helv 001

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Talk: Type Tuesday – Food Design

eye tt ad

Type Tuesday – Food Design

Eye magazine hosts another informal evening for designers and typographers.

Tuesday 1st April 7pm- 9.30pm

Type Tasting founder Sarah Hyndman is one of the speakers at the next Type Tuesday at St Bride hosted by Eye Magazine

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Talk: How I fell in love with Type

70s sweets

How I fell in love with Type

The Inspiring Speakers Programme Gala Finale hosted by Ginger Training & Coaching

Wednesday 19th March 2014

Type Tasting founder Sarah Hyndman tells the story of how she fell in love with the magic of type as a child. She discovered along the way how it can be used to influence, and that its power to enchant and to inspire is something worth sharing.

From London to Austin, a Creative Typography Invasion

Type Tasting Typography Workshop at SXSW

Type Tasting Global Lettering Typography Workshop at SXSW Austin, Texas
London based designer Sarah Hyndman is taking her Type Tasting venture to the US next week. She’s running a day long ‘Global Lettering Workshop’ at South by Southwest (SXSW) on Saturday March 8th.

Type Tasting Typography Workshop at SXSW

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A comparison of signage

bauhaus insp austin delhi london Brisbane

Here are a selection of the research images for the Type Tasting workshop at SXSW. Above: geometric signs from Austin (USA), Delhi (India), London (UK), Brisbane (Australila). Below: Victorian style signs from Rome (Italy), Bangkok (Thailand), San Francisco (USA), Geneva (Switzerland).

victorian rome bangkok san fran geneova

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South by Southwest 2 week countdown

Mashable. Type Tasting Typography Workshop at SXSW

It’s just two weeks until South by Southwest Interactive starts, described as a “massive festival, bringing together the brightest minds in digital media, technology, journalism, health, film, space, business, gaming and more, with hundreds of sessions, parties and meetups spread across dozens of venues around Austin.”

The Type Tasting Global Lettering Workshop is on Saturday March 8th and has been listed by Mashable as one of the ’38 SXSW 2014 Panels You Can’t Miss’

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