Baskerville Earl Grey tea biscuits recipe

bask cooked 003 cropped

Baskerville Earl Grey tea biscuits recipe
Edible typography
Using food to describe the experience of typography

Baskerville is a transitional serif typeface that sits between the old style serif typefaces of William Caslon and the modern serifs created by Giambattista Bodoni & Firmin Didot. English printer and type designer John Baskerville developed a typeface with more defined angles and greater stroke contrast. This was a refined face with improved legibility which also took advantage of the improvements in technology happening in the 1750s. Baskerville is a recognisably English typeface that has stood the test of time as a legible, everyday text face.

My interpretation of Baskerville are Earl Grey tea biscuits for an authentic eighteenth century flavour. At this time improved technology and transport allowed foods to be enjoyed throughout the country. Tea had become the national drink and the tea leaves would be dried, rolled and used again. I had initially thought that Baskerville should be savoury, since it’s an everyday ‘jobbing’ typeface, but sweet biscuits tasted better.

Recipe

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Helvetica water biscuits recipe

helv cooked 003

Helvetica water biscuits recipe
Edible typography
Using food to describe the experience of typography

The typeface Helvetica was created to be neutral and to have great clarity, but to have no intrinsic meaning of its own. It was intended that it could communicate any message, but without it being influenced by the style of the font in any way. i.e. clear enough to be used across a wide range of applications, but plain and neutral enough that that its sole purpose is to support the message.

My interpretation of Helvetica is to create it from savoury water biscuits which are plain enough that they can be included in a wide range of meals but take on the flavour and style of the food that they accompany. They have a sprinkling of salt to make them tasty enough to eat, and a dash of rosemary for a Swiss Alpine touch. Serve them with cheese, ham or a tasty dip.

Recipe

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Talking Edible Typography at Eye Magazine’s Type Tuesday

me talking by JLW

Here at Type Tasting I’ve been having conversations about how we respond to different typefaces. Whether we’re type designers, graphic designers or nothing to do with the design industry, all of us are type consumers. We interact with typefaces constantly in our everyday lives and, although it happens on an instinctive level, when we read a word the choice of font also has an effect on us.

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A day of baking edible fonts

fut 002b

A day of baking edible fonts for Type Tuesday hosted by Eye Magazine at St Brides on Tuesday April 1st. I’m one of the speakers and I’ll be explaining how my edible type is all about starting conversations about typography around how different fonts evoke associations. I’ll be bringing the freshly baked biscuits with me.

Above is Futura in progress: sweet & brightly coloured cookies, coloured icing if I have time. Below are Baskerville in progress: tea infused biscuits for authentic 1700s flavour, and Helvetica in progress: plain water biscuits with a dash of rosemary & salt. If you have any ideas or comments please join the conversation with @TypeTasting on Twitter.

bask 001 crop helv 001

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Talk: Type Tuesday – Food Design

eye tt ad

Type Tuesday – Food Design

Eye magazine hosts another informal evening for designers and typographers.

Tuesday 1st April 7pm- 9.30pm

Type Tasting founder Sarah Hyndman is one of the speakers at the next Type Tuesday at St Bride hosted by Eye Magazine…

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Talk: How I fell in love with Type

70s sweets

How I fell in love with Type

The Inspiring Speakers Programme Gala Finale hosted by Ginger Training & Coaching

Wednesday 19th March 2014

Type Tasting founder Sarah Hyndman tells the story of how she fell in love with the magic of type as a child. She discovered along the way how it can be used to influence, and that its power to enchant and to inspire is something worth sharing.

From London to Austin, a Creative Typography Invasion

Type Tasting Typography Workshop at SXSW

Type Tasting Global Lettering Typography Workshop at SXSW Austin, Texas
London based designer Sarah Hyndman is taking her Type Tasting venture to the US next week. She’s running a day long ‘Global Lettering Workshop’ at South by Southwest (SXSW) on Saturday March 8th.

Type Tasting Typography Workshop at SXSW

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I play with type

play

Shreyansh Agarwal sent in this lovely animation with request to be considered for work experience. Type Tasting isn’t yet at a stage where work placements are possible, but his application caught our attention because he’d clearly researched what we do before getting in touch and had crafted an email tailored to us.

Shreyansh Agarwal is studying at the London College of Communication, click here to see more of his work on Behance.