book covers

First edition of The Type Taster: How fonts influence you by Sarah Hyndman
Limited edition of 2,000 books
Publish date: 14th February 2015, £18
This first, limited edition is currently only available via the Type Tasting website, from a handful of independent book shops and at Type Tasting events.
Book purchase and pre-order collection times
February (Type Tasting studio)
Wednesday 11th, 12–6pm
Thursday 12th, 12–6pm
Tuesday 17th, 12–6pm
Wednesday 18th, 12–6pm
Thursday 19th, 12–9.30pm (evening)
Friday 20th, 12–5pm
Sunday 22nd, 12–5pm
Type Tasting, Studio F7
The Chocolate Factory N16
Farleigh Place (off Farleigh Road)
London N16 7SX
(Nearest stations are Dalston and Rectory Road)
Please email if you would like to arrange a different pick-up date.

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Wake up and smell the fonts

Sarah shares with us a story of type and invites us to consider our emotional response to the printed word. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Sarah shows us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make.

This talk was given at a local TEDx event, produced independently of the TED Conferences.

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We are all type consumers and typefaces, or fonts, play a vital role in our everyday lives. They help us to navigate, they help us to make choices, they help us to shop, they keep us safe and sometimes they even play a game of sleight of hand. It is hugely important as the world involves that all of those involved in the future communication and technology understand the power of type.

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Just because I’m talking ‘typography’ there’s no need for me to be all serious and ‘Times New Roman’ about it.

“A brilliant #type talk. Loved your transformation from Times New Roman. True show it not say it.” Sandra Dartnell @mdh_sandra

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The Type Taster by Sarah Hyndman

First edition of The Type Taster: How fonts influence you by Sarah Hyndman
Limited edition of 2,000 books
Publish date: 14th February 2015, £18

Choose from 5 limited edition covers (400 of each cover design): Baskerville, Clarendon, Didot, Gill Sans, Helvetica. Inside the book you will find the corresponding personality analysis of your cover choice.
Contains red/blue ‘font goggles’.

Select your copy with the limited edition cover of your choice by ordering in advance.
Receive a signed copy.
Pre-order price: £16 (until February 13th 2015).
UK postage from £5, or collect in person from Dalston, London.
For orders outside the UK, please email for a link with international postage.

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Saturday 6th & Sunday 7th December
Pop-Up Typography Emporium

We’ve been busy for the first day of Open Studios at the Chocolate Factory N1. The Type Tasting studio is full of all things typographic including Zoltar’s Font Fortune booth and a preview of The Type Taster book.

The pop-up is open again tomorrow (Sunday) for a range of things type and letter related including glow-in-the-dark neon letter prints, screen printed Dalston posters, framed initials, signage art and more. Consult with the great Zoltar for your Type Tasting Font Fortune.

Pop-Up Typography Emporium, Studio F7, The Chocolate Factory, Farleigh Place, London N16 7SX (Dalston Kingsland/Dalston Junction) 11am to 6pm


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