“I never thought a book on Typography would make me laugh so much” Caryl Jones

books pile

“This is a fun romp through the world of typography—its evolution and application in today’s visual world that will make you think and make you laugh. This hugely enjoyable book is engaging, insightful and entertaining. Highly recommended” Caryl Jones, Communications consultant.

“This book is great! It’s an easy read which will go down a treat with designers and enthusiasts” Geraldine Marshall, Type Talk coordinator & member of the typographic hub, BCU.

“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.

“Fantastic. Very cleverSarah’s Mum

books all

‘The Type Taster: How Fonts Influence You’ by Sarah Hyndman is not available in the shops, click here to buy a copy.

helv ingredients
helv cooked helv cutters

I’m baking edible Helvetica for visitors coming to the studio to buy a book this week. Click here for the recipe if you would like to bake some yourself.

First edition of The Type Taster: How fonts influence you by Sarah Hyndman
Limited edition of 2,000 books
Publish date: 14th February 2015, £18 (£16 for pre-orders)
This first, limited edition is not currently available in shops
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Book purchase and pre-order collection times
February (Type Tasting studio)
Wednesday 11th, 12–6pm
Thursday 12th, 12–6pm
Tuesday 17th, 12–6pm
Wednesday 18th, 12–6pm
Thursday 19th, 12–9.30pm (evening)
Friday 20th, 12–5pm
Sunday 22nd, 12–5pm
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Type Tasting, Studio F7
The Chocolate Factory N16
Farleigh Place (off Farleigh Road)
London N16 7SX
(Nearest stations are Dalston and Rectory Road)
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