Billetto image tasting600x400

The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a ‘Taster’ in the studio where I will invite you to play some classic Type Tasting games.

Type Tasting ‘Taster’
Have you ever wondered what a font might smell like? Which font would you pair with each type of chocolate? What does your choice of font says about your personality?

Join one of the UK’s most innovative type experts Sarah Hyndman of experiential type studio Type Tasting to explore a series of multi-sensory games with type, have your say in the font personality census, find out which typefaces you would date, ditch or be ‘just good friends’ with and at the end you’ll receive a Font Fortune goody bag.

“Walking into the Type Tasting studio was like walking into a mad scientist’s lab” Robert Boick

“As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell.” Jake Wallis Simons, journalist, CNN

“You’ll never look at fonts in the same way again.” Hannah Stewart

Read More

graphics-300x186

The People vs Graphic Design

In this Monotype session a panel of graphic design experts looks at how graphic design works in public spaces and also interrogates people’s perception of graphic design as a discipline.

Panellists Tony Brook, Jonathan Barnbrook, Jim Sutherland, Sarah Hyndman and Patrick Myles look at how graphics can go beyond the page or the poster to have a deep impact on public life.

Find out how designs are created for physical environments, how the public can get involved, and why a piece of graphics can be more permanent than a building.

Chaired by Angus Montgomery, editor Design Week

Date: 19th May
Time: 12.00 – 13.00
Click here to find out more

Screen Shot 2015-05-17 at 22.53.54

Billetto image type safari600x400

The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a Type Safari and letter hunt through N16, or come along for a Type Tasting ‘Taster’ in the studio.

N16 Type Safari & Letter Hunt
What does signage along a high street reveal about an area? How do fonts influence your choices and what are they really telling you? Join one of the UK’s most innovative type experts Sarah Hyndman of experiential type studio Type Tasting to take a Type Safari through N16 exploring the letterforms which create the area’s unique typographic DNA. During the safari there will be a letter hunt challenge and at the end you’ll receive a Font Fortune goody bag.

“Informative but not stuffy, fun but not dumbed down.” Emily Gosling, journalist

“A unique & interesting way to ‘read’ the city.” Sophie Nellis

“Sarah’s enthusiasm and energy for type came through. She really motivated me to go and photograph, neon, hand drawn and art deco fonts among others. Loved it.” Cathy Hull
Read More

Sarah hyndman of type tasting at TYPO san francisco

Sarah Hyndman’s talk was a game-changer. In a tech-focused city, such as SF, designers are often asked to produce analytics for aesthetics they create. Clients will say, “You chose to use this typeface but what’s the data to back up the decision? Does type matter?” Sarah believes, and is proving quantitatively, that typeface choices do indeed matter and are largely influential in consumer behavior. She explores a lot of synesthetic topics in her research and workshops — presenting visual content to evoke an auditory or gustatory response. She builds on the work of cognitive neuroscientists and brings their questions and insights into a real-world lab of designer attendees.

Read More

Follow

Get every new post delivered to your Inbox.

Join 3,587 other followers