I was invited over to the London Live TV studios yesterday for a live interview with Claudia-Liza Armah about fonts, type consumers and what the signage reveals about Dalston on a Type Safari. The TV channel is based in Northcliffe House, a building in West London with a huge, bright atrium and a glass elevator vanishing up towards the glass ceiling. The studio is full of cameras which take on a life of their own as they are operated remotely from a booth, and the evening sun was streaming through the windows behind us. That was a great experience, I am always impressed by presenters and how they ask questions that make me come across as poised and knowledgeable. It was a big sofa so I was very happy not to topple over backwards on live television.
It’s Open Studios weekend at the Chocolate Factory N16 on Saturday 20th & Sunday 21st June from 11am to 6pm. The Type Tasting studio will be opening its doors so you can come and find out more about what I do and play some classic Type Tasting games. I’ll be signing copies of the book and there will be typographic prints, postcards and Font Fortunes on sale.
Typefaces from Sarah Hyndman‘s TEDx talk ‘Wake Up and Smell the Fonts’ (in order of appearance)
VAG rounded, Clarendon bold condensed, Tekton, Trajan, Impact, Engravers Gothic, Agincourt, Didot, Aesthetique, Times New Roman, Klute.
Star Wars in 15 fonts: Blackmoor, Orbit, Klute, Pneuma, Data Seventy, Chromium One, Bertram, Buffalo Gal, Slipstream, Shatter, Black Boton, Helvetica bold compressed, Forest Shaded, Klute, Creepy, F2FShpeetz, BangCom.
Thank you to Monotype.
The Stoke Newington Literary Festival is an exciting event which celebrates this area in Hackney, London’s radical and literary history. I’m delighted that this is the second year Type Tasting will be involved. Join me for a ‘Taster’ in the studio where I will invite you to play some classic Type Tasting games.
Type Tasting ‘Taster’
Have you ever wondered what a font might smell like? Which font would you pair with each type of chocolate? What does your choice of font says about your personality?
Join one of the UK’s most innovative type experts Sarah Hyndman of experiential type studio Type Tasting to explore a series of multi-sensory games with type, have your say in the font personality census, find out which typefaces you would date, ditch or be ‘just good friends’ with and at the end you’ll receive a Font Fortune goody bag.
“Walking into the Type Tasting studio was like walking into a mad scientist’s lab” Robert Boick
“As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell.” Jake Wallis Simons, CNN (click to read)
“You’ll never look at fonts in the same way again.” Hannah Stewart
How do you take your coffee?
Participants in this Type Tasting survey were asked to match typefaces to different tastes and ultimately to identify what style of coffee each most closely resembles. Here are the final matches of typefaces to coffee styles. Do you agree?