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Have you ever wondered what a font might smell or taste like? Or what your choice of font says about your personality?

Join innovative type expert Sarah Hyndman to explore a series of multi-sensory Type Tasting games with type at the V&A for the London Design Festival with Design Week. Profile the personalities of typefaces; explore whether a font can make a product more expensive, more enjoyable, and how it could even alter the taste of what you eat. Find out which typefaces you would date, ditch or be ‘just good friends’ with and go home with your own Font Fortune. Sarah is the founder of Type Tasting and author of ‘The Type Taster’.

Type Tasting
Saturday 19th & Sunday 20th September 1-4pm
Victoria and Albert Museum
Cromwell Road, London SW7 2RL

book readers

The Type Taster: How Fonts Influence You by Sarah Hyndman has become a self-publishing success story. It was published in February 2015 to great reviews and has now been picked up by Penguin/Random House who will publish the next edition early in 2016. This is a book about why fonts matter written for type consumers—all of us—which brings the appreciation of fonts to a wider audience.

The self-published edition has exclusive features and is now only available for a limited time. It includes a pair of ‘font goggles’ (3D glasses), which you can use to reveal the ‘secret’ messages communicated by fonts.

This limited edition comes in five cover options: each features a different font and you can read your personality analysis based on your cover choice. With only 400 of each cover the two most popular are selling out fast.

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It’s Open Studios weekend at the Chocolate Factory N16 on Saturday 20th & Sunday 21st June from 11am to 6pm. The Type Tasting studio will be opening its doors so you can come and find out more about what I do and play some classic Type Tasting games. I’ll be signing copies of the book and there will be typographic prints, postcards and Font Fortunes on sale.

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