Tag Archives: font

Creative Lockdown Project: Human body alphabet

Creative Lockdown Project: Human body alphabet

This is the second creative lockdown challenge designed to be a bit of fun and to document our time collectively spent in lockdown. Please share it with friends and post your final results on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.

Challenge

For you and a friend to create an alphabet using the human body and a video chat app. You need at least one other self-isolating person to take part, but feel free to turn it into an alphabet challenge party with a large group of friends!

Process

1. Start a video chat with a friend.

2. Take turns creating each letter of the alphabet by posing in different ways. You may need to improvise with props for some of the letters.

3. To document each letter, the person not posing takes a screengrab or photograph of the screen.

4. Compile all the letters to create the full alphabet. Leave the Zoom, Houseparty or Skype frames around the letters. This will document how we’re all socialising while we’re in lockdown. But remember to block out any ID numbers!

Results

Share your finished project on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.

Example
Disco Type, a typeface created by Steven Gunner, Sam McLeod, Nick Watts and Sarah Hyndman at the St Bride Library, London.

Support the studio
All live events, workshops and talks have been cancelled due to Coronavirus. Virtual events will be announced soon. Meanwhile, you can play a vital role in ensuring that the studio rent is paid by buying me a cup of virtual coffee here. Your help means that I can continue run workshops, research and events again once we’re out the other side, Sarah.

i Newspaper “The science of Coca Cola’s ‘eat me’ font can make us eat healthily”

“If you see a “danger” sign written in the Comic Sans typeface, would you pay attention to the warning? What does Times New Roman taste like? Is a lemon fast or slow?” Paul Bignell for i Newspaper.

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The Times: Using right fonts on labels could tackle obesity

“Some believe that smaller chocolate bars and sweets are the answer, others want a tax on sugary drinks or to encourage children to be more active. One expert, however, has come up with a novel solution to child obesity.

Sarah Hyndman, a graphic designer, says that the right typefaces can “nudge” people into healthier food choices, and this should start in schools…”

The article references the food can experiment that ran at the recent book launch at Tate Modern, and at the Type Tasting event at Shoreditch House for the D&AD Fringe Festival, were you there?

Publication day of How to Draw Type and Influence People by Sarah hyndman

Publication day! I’m proud to announce that my new book ‘How to Draw Type & Influence People’, an activity book created with Laurence King Publishing Ltd, is out today.

Find out more about the book here.

Buy the book on Amazon here

Take home tasting notes, spot prizes and type specimens

What's Your Type?

What’s Your Type?

The one-hour workshops taking place on Wednesday 21st September for the London Design Festival are fun and intensive sessions in which you will explore typefaces and what they communicate independently of the words they spell out. You will create your own tasting notes to take home along with a certificate, and we are delighted to have spot prize tickets to the Museum of Brands and type specimens from type foundry Fontsmith.

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AIGA: The World’s Most Expensive-looking Font Might Surprise You

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The World’s Most Expensive-looking Font Might Surprise You
By Madeleine Morley for AIGA

When you hear the word “luxury,” it’s easy to conjure up the colors gold, silver, and velvety purple; yet when it comes to typography, what we associate with wealth is less clear-cut. For the ancient Greeks, rare and precious purple ink came from sea snails found deep in the ocean, a dye so difficult to obtain it was reserved for kings. We don’t mine the sea for letters of the alphabet though, so what’s the typeface equivalent of purple ink, the fanciest looking font?

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What will your April Fools mystery font be?

Renaud Haslan luke curlz

Happy April Fools Day! All copies of The Type Taster: How Fonts Influence You books purchased today will arrive with an exclusive April Fools dust jacket featuring a surprise font.

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‘Couture’ by Stephen Boss

typetasting LR

‘Couture’ by Stephen Boss

“I decided to use process as my playground. My wife is a milliner, so I had fine woolens, clasps and closures at my fingertips. I opted to begin with my geometric typeface Embauhaus as the undergarment, then I cut out a few letterforms to create a “pattern.” Sticking to my process plan, I allowed the pins to remain, like a haute couture garment in the works. After cutting out the select letters, I then added the ‘construction’ elements such as measuring tape, the clasp, additional pins and spool of thread.”

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