Tag Archives: fonts

Brilliantly bizarre event

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“This brilliantly bizarre event seems like it could be plucked straight from Willy Wonka’s chocolate factory. Uncover the personalities of your favourite fonts and learn more about your own through a series of multi-sensory games at the V&A.”

Type Tasting at #3 on Rockett St George’s Our Favourite Things to See and Do at This Years London Design Festival

Can a font set the mood?

Cory Arcangel

If fonts were to play the starring roles in a movie, how much would they tell you about each scene?

In this movie the fonts set the scene, provide the sound track, tell the the story and alter the mood. What do the typefaces tell YOU about this story as it unfolds? Take the survey and tell us at the end, here are some of the suggestions so far:

“A very messed up zombie-rom-period-action clip”
“About a normal guy, where something horrifying happens and then he has to fight for his life”
“Bizarre coming of age story”
“Harry Potter kind of thing but not as dark and with sort of a whimsical ending”
“Tons of action and probably explosions of some sort”
“In the end, everything works out and he gets the gal”

Do you agree?

Competition
At the end leave your email address for a chance to win one of the remaining signed copies of the limited first edition of The Type Taster: How Fonts Influence you to be posted to wherever you live.

Click here to take the survey.

Pop-up Typography Lab at the V&A for the London Design Festival

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Have you ever wondered what a font might smell like? Whether it can make a product appear more expensive? Or what your choice of font says about your personality?

Join innovative type expert Sarah Hyndman as she invites you to join in with the research by taking part in a series of entertaining games and perception experiments with type. Profile the personalities of typefaces; judge whether a font can make a product more expensive and therefore more enjoyable, and explore whether it could even alter the taste of what you eat. Find out which typefaces you would date, ditch or be ‘just good friends’ with and how they reflect your own personality. Sarah is the founder of Type Tasting, author of ‘The Type Taster: How Fonts Influence You’.

You are invited into a ‘typographic wonderland’ of interactive games and experiments involving fonts which are designed to surprise and intrigue. These explore our role as type consumers and show how type is woven into the rituals of our everyday lives. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. Come along and you can be a part of this innovative research and be the first to find out the results.

• Try on ‘font goggles’ to reveal what some fonts are really communicating to you.
• Try your hand at font sniffing: can you match the smells to the typefaces?
• Witness fonts altering the meanings of words right before your very eyes.
• Be amazed that a font could have the power to alter the taste of your food.
• See what personalities fonts have, and what they reveal about YOUR personality.

Questions being explored:
• Can a font make a product appear more expensive?
• Do fonts have recognisable personalities?
• Can a typeface alter the taste of what you eat?
• Can a font alter the mood of what you read?
• When is a Serif a better choice than a Sans Serif typeface, why?

“You’ll never look at fonts in the same way again.” Hannah Stewart

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Print

“As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell.” Jake Wallis Simons, CNN

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Pop-up Type Tastings at the V&A

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Have you ever wondered what a font might smell or taste like? Or what your choice of font says about your personality?

Join innovative type expert Sarah Hyndman to explore a series games which explore type and perception at the V&A for the London Design Festival with Design Week. Profile the personalities of typefaces; explore whether a font can make a product more expensive, more enjoyable, and how it could even alter the taste of what you eat. Find out which typefaces you would date, ditch or be ‘just good friends’ with and go home with your own Font Fortune. Sarah is the founder of Type Tasting and author of ‘The Type Taster’.

Type Tasting
Saturday 19th & Sunday 20th September 1-4pm
Victoria and Albert Museum
Cromwell Road, London SW7 2RL

Self-publishing success

book readers

The Type Taster: How Fonts Influence You by Sarah Hyndman has become a self-publishing success story. It was published in February 2015 to great reviews and has now been picked up by Penguin/Random House who will publish the next edition early in 2016. This is a book about why fonts matter written for type consumers—all of us—which brings the appreciation of fonts to a wider audience.

The self-published edition has exclusive features and is now only available for a limited time. It includes a pair of ‘font goggles’ (3D glasses), which you can use to reveal the ‘secret’ messages communicated by fonts.

This limited edition comes in five cover options: each features a different font and you can read your personality analysis based on your cover choice. With only 400 of each cover the two most popular are selling out fast.

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Typefaces from the TEDx talk

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Typefaces from Sarah Hyndman‘s TEDx talk ‘Wake Up and Smell the Fonts’ (in order of appearance)
VAG rounded, Clarendon bold condensed, Tekton, Trajan, Impact, Engravers Gothic, Agincourt, Didot, Aesthetique, Times New Roman, Klute.
Star Wars in 15 fonts: Blackmoor, Orbit, Klute, Pneuma, Data Seventy, Chromium One, Bertram, Buffalo Gal, Slipstream, Shatter, Black Boton, Helvetica bold compressed, Forest Shaded, Klute, Creepy, F2FShpeetz, BangCom.
Thank you to Monotype.

Watch the talk here:

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Dalston Type Safaris for Summer 2016

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What does signage along a high street reveal about an area? What assumptions do you make that influence your choices? Will you take up the letter hunt challenge? (No prior experience needed, ideal for all).

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Font Elections poll results

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These are the poll results for the online Font Elections survey. Voting is based on the typefaces used in the logos of the five most prominent political parties in the upcoming UK General Elections. The most interesting thing about the responses are the descriptions, participants were not made aware of which font matched each party until the end.

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