These are the poll results for the online Font Elections survey. Voting is based on the typefaces used in the logos of the five most prominent political parties in the upcoming UK General Elections. The most interesting thing about the responses are the descriptions, participants were not made aware of which font matched each party until the end.
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‘Tasting Type’ at TYPO, San Francisco
TALK: TASTING TYPE, SARAH HYNDMAN
TYPO San Francisco
Friday 1st May
10am (Pacific time, 6pm GMT)
Yerba Buena Center of the Arts
This is being live streamed at http://typotalks.com/sanfrancisco/
A glimpse into the Type Tasting studio
What will your April Fools mystery font be?
Happy April Fools Day! All copies of The Type Taster: How Fonts Influence You books purchased today will arrive with an exclusive April Fools dust jacket featuring a surprise font.
Neon Austin
Meet some of the Type Tasters
South by Southwest here I come…
I’m looking forward to an exciting couple of weeks in Austin, Texas leaving next week. I’m honoured to be presenting a short talk on Saturday March 14th and then I get to spend the rest of the time being curious and inspired by the unfolding themes and ideas, many of which will be influencing us tomorrow. It’s an amazing event to be a part of so I’m delighted to be going back and it’s going to be great to meet up with the friends I made last time.
Book reviews and comments

The Type Taster: How Fonts Influence You by Sarah Hyndman
“This alongside the typography bible (Robert Bringhurst’s Elements of Typographic Style) should become a staple in everyones collection.” James (via Creative Review blog)
“Packs a lot of information without being pedantic”
“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.
“I never thought a book on Typography would make me laugh so much.” Caryl Jones, Communications consultant.
“Brilliant! Full of delights on each page. I love how you have engaged the reader throughout.” Nicole Phillips, Typograph.her
“The first thing we did–of course!–was to look at what each font said about us. They were pretty close. How did you do that?” Suroor Alikhan
“A great read, fun and informative!” Anja Wohlstrom, ICON Magazine
It’s great to see the books arriving
A batch of edible Helvetica for the book launch
I’m baking edible Helvetica for visitors coming to the studio to buy a book this week. Click here for the recipe if you would like to bake some yourself.




































