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Font Elections poll results

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These are the poll results for the online Font Elections survey. Voting is based on the typefaces used in the logos of the five most prominent political parties in the upcoming UK General Elections. The most interesting thing about the responses are the descriptions, participants were not made aware of which font matched each party until the end.

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‘Tasting Type’ at TYPO, San Francisco

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TALK: TASTING TYPE, SARAH HYNDMAN
TYPO San Francisco
Friday 1st May
10am (Pacific time, 6pm GMT)
Yerba Buena Center of the Arts
This is being live streamed at http://typotalks.com/sanfrancisco/

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A glimpse into the Type Tasting studio

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The Type Tasting studio is full of jars of smells, sweets, mystery boxes to identify from the typefaces on the packaging, typographic memorabilia and puzzles. “Walking into the Type Tasting studio was like walking into a mad scientist’s lab” Robert Boick.

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What will your April Fools mystery font be?

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Happy April Fools Day! All copies of The Type Taster: How Fonts Influence You books purchased today will arrive with an exclusive April Fools dust jacket featuring a surprise font.

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South by Southwest here I come…

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I’m looking forward to an exciting couple of weeks in Austin, Texas leaving next week. I’m honoured to be presenting a short talk on Saturday March 14th and then I get to spend the rest of the time being curious and inspired by the unfolding themes and ideas, many of which will be influencing us tomorrow. It’s an amazing event to be a part of so I’m delighted to be going back and it’s going to be great to meet up with the friends I made last time.

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Book reviews and comments

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The Type Taster: How Fonts Influence You by Sarah Hyndman

“This is no boring instructional tome on the correct use of ligatures, rather it takes a look at the emotional lives of fonts, and examines how their distinct personalities create (often subconscious) emotional responses.” Grafik

“This alongside the typography bible (Robert Bringhurst’s Elements of Typographic Style) should become a staple in everyones collection.” James (via Creative Review blog)

“Packs a lot of information without being pedantic” Suroor Alikhan

“I really enjoyed that and learned a lot” Vinita Nawathe, Public policy analyst.

“I never thought a book on Typography would make me laugh so much.” Caryl Jones, Communications consultant.

“Brilliant! Full of delights on each page. I love how you have engaged the reader throughout.” Nicole Phillips, Typograph.her

“The first thing we did–of course!–was to look at what each font said about us. They were pretty close. How did you do that?” Suroor Alikhan

“A great read, fun and informative!” Anja Wohlstrom, ICON Magazine

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